Jan 25, 2012 | Uncategorized
By Bob Mirman CEO, Eliant Bob Mirman is CEO and founder (1984) of Eliant, Inc. His firm has assisted over 600 builders, lenders, and design firms to systematically deliver a “WOW!” purchase and ownership experience to every customer, thereby turning delighted...
Jan 25, 2012 | Uncategorized
Do your model homes strategically showcase the Included Features (hopefully you are not calling these “standards”) and Available Personal Choices (hopefully you are not calling these “upgrades”) and properly prompt and prepare your buyers for a fulfilling and...