We help homebuilders turn their home personalization experience into a powerhouse that:
Eliminates operational headaches
Turns customers into raving fans
Drives home sales and even more profit on every home you sell
From team training to studio creation and everything in between, our business is helping you grow yours through the strategy of design.
Where every decision about your personalization
process begins with strategy in mind. The result?
We are the industry’s leading experts in helping homebuilders find, fix and monetize the untapped potential in their design studio (or design collections) experience.
Here’s how we can help you:
Train Your Design Team
Access world-class, industry-leading online training for your design studio team and elite-level support for managers.
We make it easier than ever to upskill your team with online training that has been expertly created specifically for the design studio environment.
Training ensures your design studio consultants and managers have the skills, tools and support they need to deliver an exceptional, streamlined personalization experience that drives customer satisfaction and profit at every turn.
For ambitious managers/VPs looking to grow their impact and join Jane’s inner circle, we’ve also got a limited-availability, career-transforming, in-person event experience.
Executive Consulting
Work privately with our founder, Jane Meagher, to rethink your operations, systems, personalization process and more.
Strategy Consulting is a custom project designed around your most pressing challenges, and the way to work directly with Jane (the undisputed national leader in design studio optimization and personalization strategy).
Private consulting is for builders who want to systematize operations for greater efficiency, optimize their design process, products, and pricing — and innovate new ways to solidify their position as market leaders.
Create a Design Studio
Create a world-class design studio that sets you apart as an industry leader.
We guide you through the process of creating a strategic design studio environment, so you can deliver a remarkable customer experience and sell more options. After creating 170+ unique design studios across the US & Canada (and winning over 30 national awards), our unparalleled expertise will help you maximize your space’s revenue potential while avoiding costly mistakes.
We offer two design studio creation options, to suit your timing, needs, and budget. The result is a state-of-the-art design studio with the power to change your business.
Sell More Homes
As buyers become more discerning and slower to buy, it’s essential that builders provide a compelling case for why buyers should act now — and why they should build with you.
With strategies you can implement quickly (and with minimal friction) to help you sell more homes, BOOST!™ is the edge you’ve been looking for.
BOOST!™ is for builders who want to discover strategies to leverage their existing personalization experience as a tool to sell more homes, even in challenging market conditions.
Master the skills you need to deliver a low-stress, high-profit design studio experience that delights customers from start to finish.
“Jane provides an exponential return on investment…”
John Eilermann Jr.
Chairman and CEO, McBride and Son Homes
“I’ve learned so much from Jane about the design studio business.”
Lisa McClelland,
National VP, Design Studios, Toll Brothers
Meet Jane Meagher,
President of Success Strategies and
Founder of The National Design Studio Institute
TRUSTED BY:
IN
INCLUDING
AND
Success Strategies is led by Jane Meagher, nationally-recognized speaker, trainer and design studio expert.
With a 20+ year history of consulting in the homebuilding industry, we have created 200+ unique design studio environments across the US and Canada, winning over 30 National Awards for Best Design Center. We have also taught and trained thousands of design studio professionals through speaking at more than 100 homebuilding events and through our own industry-leading events and online programs.
We work at the corporate, departmental and individual levels to help you turn every aspect of your design studio into an efficient, profitable and marketable powerhouse — the kind that makes a mark on your reputation, and your bottom line.
Our history, credentials and industry experience uniquely position us to bring you an unrivaled mastery of the world of home personalization and design studio optimization.
Quite simply, there’s nothing else we do
— and nobody does it like us.
TRUSTED BY:
Learn
FREE PRESENTATION
Watch Jane’s popular presentation on The Future of Design Studios — and walk away with 5 powerful strategies to future-proof your company.
Connect
Yesterday we kicked off the first Zoom in our special Design Studio Discussion Group series—exclusively for our DC PRO community.
It was a great mix of past and current DC PRO enrollees, and the overall theme was timely and important: how today’s market conditions are impacting the design studio experience, design teams, and day-to-day operations.
One of the biggest takeaways from our live poll reinforced what we’ve been hearing across the industry:
• More builders are leaning harder into design &
personalization as a competitive advantage
• And many are planning to increase to-be-built homes in
2026, with fewer QMIs/inventory homes.
That shift led to a really valuable conversation around questions like:
• If your competitors are becoming more design-focused, how
do you reinforce why your company has always been (and still
is) the builder design leader in your market?
• How can builders better leverage design as a compelling
reason to buy—through more design-forward website and
social content, plus in-studio events that create excitement and
increase desire for prospective buyers?
• If you’re meeting with fewer customers this year due to slower
volume, where else can design teams plug in to support sales,
marketing, and the overall customer journey?
• And of course… how do design teams handle those inevitable
requests for “exceptions to the rules” when they’re presented
as “necessary to get the sale” in a tough market?
It was a smart, candid, and energizing discussion—fueled by amazing design studio leaders who stepped up to share their thoughts (We appreciate YOU!)
I hope this sparks a few ideas and would love to hear how your design team is adapting to current market conditions! Please comment and let’s keep the discussion going.
Heading to IBS 2026 in Orlando? Then let me (and a few other IBS veterans) help you make the most of the show.
I’ve attended IBS for over 30 years, and spoken at 35 IBS sessions over that time. I’m excited to share my tips and experience by being a guest on tomorrow’s webinar: the Homebuilding Hot Seat: Making the Most Out of 2026 Builders Show.
Join me and other seasoned IBS pros who know all the insider tips from how to navigate the show floor efficiently to where the real value is hiding (yes, there may even be a few juicy secrets ).
Join tomorrow, January 27 at 3–4 p.m. EST. Whether this is your first IBS show or your fifteenth, this session will help you show up prepared, focused, and ready for IBS. See you tomorrow on the screen, and in a few weeks in Orlando.
Register here: attendee.gotowebinar.com/register/559238454526312535
DC PRO community — quick heads up!
We’ve heard from a bunch of you that the email invitations sent via eblast (to Monday’s free, live DC PRO-only Design Studio Discussion Group) have landed in spam folders. If you’re a current or past DC PRO customer and haven't already registered, please take a quick peek there today.
If you’re part of DC PRO and don’t see the invitation, reach out to us directly — we’ve got you covered.
The session is part of a private, invite-only, DC PRO-exclusive series created just for our current or alumni DC PRO community, and we don’t want anyone to miss it. It’s the first of two, and Monday’s discussion topic is what current market dynamics mean for design studios. Next month I’ll be sharing takeaways from IBS, the International Builders Show.
Can’t wait to see our DC PROs on Monday!
An interesting topic came up during a builder consulting session so I then explored it further in conversations with other builders throughout the week.
I asked Design Consultants and their Managers how supported they feel by their new-home sales counterparts. Some shared great examples: NHCs who “hype them up” in advance—building value in the Design Consultant’s expertise, the benefits of the service they provide, and citing social proof from previous customers. Often the NHCs also covered valuable info regarding what to expect from the personalization experience. In some cases, sales even facilitated a brief in-person or phone introduction, ending with a confident, “See? I told you she was amazing.”
And of course, I also heard the opposite: poor handoffs, weak expectation-setting, and no real “passing of the baton.”
Read the full blog post here and then share your comments below: www.opt4success.net/design-intelligence-from-jane-when-sales-teams-hype-design-teams/
If you’re looking for a Design Studio Manager role with a phenomenal builder, Kolter Homes—one of my absolute favorite clients—is hiring a Design Manager in Southeast Florida, supporting the Treasure Coast to Palm Beach regions.
This is a forward-thinking company with an exceptional culture, a strong commitment to design excellence, and a genuine passion for the customer experience. You’ll be part of the design studio department led by one of the industry’s best design studio minds: an exceptional, resourceful, and dedicated leader. You’ll work within top-tier design studio environments (full disclosure—I’m a bit biased, having helped create them!).
Kolter Homes says: "We’re currently hiring a Design Manager, a key role for someone passionate about bringing exceptional design vision to life across our communities. If you have a strong eye for detail, enjoy collaborating with cross-functional teams, and want to help elevate the resident experience through thoughtful design, this opportunity might be the perfect fit."
Apply directly or DM me for info.
www.kolterhomes.com/careers/apply/design-manager/
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