4 ways help to your design studio customers get “unstuck” and “trade up” Article written by Jane Does it ever feel like your customers become fixated on price, above all else? Does it feel like no matter how enticing your options are, how dazzling your presentation...
How to overcome design studio objections like “I’ll just buy it at Home Depot” and more Article written by Jane Handling customer objections is a crucial — sometimes difficult — task for design studio consultants. The good news is that objections from customers are...
Design Studio Decision-Making: Comprehension + Preference = Results Article written by Jane When you spend over 25 years in an industry, it’s inevitable that you’ll see some interesting patterns appear. I want to share some of those insights with you today, based on...
Cultivating Influence, decision-making and desire in the design studio Article written by Jane In last week’s article, we explored the importance of investing in the people who work inside the design studio — because although it’s critical to have a great space, great...
The Four Essential Pillars of a Profitable Design Studio Article written by Jane What does it take optimize your design studio to deliver a second-to-none customer experience, increase option sales and maximize overall profitability? Well, there are four pillars that...
Unlocking the Profit Potential of Your Design Studio: 3 Key Ideas Article written by Jane If you came across an opportunity to boost your brand recognition, increase your home sales, raise your customer satisfaction and boost your profitability… would you be...
