
and skyrocket your design studio profits
to turn your home options into “must-haves”, overcome objections
and deliver a world-class design studio experience.
Thank You! INFLUENCE is SOLD OUT.
Please put your name on the waiting list to receive
priority opportunity to register for next time.
Check out Design Studio Best Practices WORKSHOP
for our next program, on June 26-27.
What separates the average design studio consultant from a Design Studio Rockstar?
These qualities are all important…
But what really sets Design Studio Rockstars apart from the rest?
Design Studio Rockstars know that the key to selling more is to serve more.

A Rockstar leverages the power of emotion, buyer identity and world-class customer experience — in order to create a win-win situation for both the customer and the builder.


Design Studio Rockstars understand exactly how to manufacture desire inside the design studio…
… And how to harness the hidden desire that already exists inside every new home buyer.
In fact… if you want your design studio to deliver:

-
More option sales
-
Higher profits
-
Incredible value and an unforgettable customer experience
one of the most powerful skills that a design studio consultant can possess.
And here’s why:
But here’s
|
The profile of the American consumer is changing. Today’s buyers are better educated, more sophisticated, better traveled, more adventurous and more discerning than ever before. Today’s new home buyers in particular crave control, choice and the opportunity to invest in options that respond and cater to their personal preferences and needs. (And they’ve got the buying power and discretionary income to prove it.) |
But here’s what you may not know:
The profile of the American consumer is changing.
Today’s buyers are better educated, more sophisticated, better traveled, more adventurous and more discerning than ever before.
Today’s new home buyers in particular crave control, choice and the opportunity to invest in options that respond and cater to their personal preferences and needs.
(And they’ve got the buying power and discretionary income to prove it.)
Ground-breaking sales and profits are theirs for the taking.
Fact: 68% of consumers say it is important to them to buy the latest trendy products and when asked WHY they buy luxury products, 88% said because of premium quality.
Deloitte Luxury Multicountry Survey
Fact: Even in periods when housing value decreases… trends show that people continue to invest in premium discretionary purchases — independent of the current political, social and economic climate.
Source: Silverstein, Fiske & Butman – Trading Up
that meet their needs and aspirations.
Less selling. More serving.
Less talking. More understanding.
Less pushing. More guiding.
– Overcome buying objections –
– Turns products into “must haves” –
– Increase your design studio profitability –
– Deliver a world-class experience to your customers –
-Devon Zolcinski, Design Consultant, Shea Homes-Charlotte
-Devon Zolcinski, Design Consultant, Shea Homes-Charlotte
design studio clients and sell more options:

We are the undisputed national experts on design studio creation, strategy and training. We deeply understand the unique problems and concerns that builders face every day. In fact – we’ve experienced them first-hand.
Before founding Success Strategies, I sold homes and ran marketing for builders. During this time, I received the prestigious Rookie of the Year Award while working as a Salesperson for K. Hovnanian Companies, for “Excellence in Selling”.
Since then, Success Strategies has won over 24 National Awards for “Best Design Center” from NAHB. I have been a featured speaker at NAHB’s International Builder Show for over 15 years and continue to lecture at several major industry events.
Our clients have gone on to increase their design studio profit by as much as 20 to 50 percent and higher. Success Strategies lives and breathes design studio strategy — there’s nothing else we do, and nobody else does it like us.
I’ve taken my 25+ years of experience in the building industry (plus the last 16 years as the nation’s design studio expert) and packaged it up into an action-focused 2-day training event: to help builders leverage the untapped power of their design studio… and to show design studio professionals exactly how to up-serve their customers to sell more options with ease.
– Kate Heath, Design Center Manager, Edge Homes
– Kate Heath, Design Center Manager, Edge Homes
world-class customer experience with INFLUENCE.
luxurious Oyster Point Hotel in Red Bank, New Jersey.


Here’s how it breaks down:
Day 1: Unlock The Secrets to Manufacturing Desire
Tuesday May 15, 2018
Networking Breakfast
SAY IT Like You Mean it Workshop
You’ll learn:
- The difference between up-selling and up-serving your customers… and why only one will get you more options sales, bigger profits and happier customers.
- The four keys to manufacturing desire in the design studio for rapid rapport-building and results.
- Specific words, phrases, behaviors and body language that you can use to cultivate trust and build rapport with your customers.
- Our go-to design studio terminology that makes your communications compelling and persuasive.
- Memorable storytelling and engaging sales techniques to capture your customers’ imaginations during product demonstrations.
- The exact steps to uncover every customers’ unique psychological and emotional triggers — so you can discover what motivates and influences their purchasing decisions.
- How to solve your customers’ problems in a way that positions your product as the natural, irresistible solution.
- Authority-building presentation skills that position you as a credible and trustworthy source of information.
Lunch, Learn & Share
Discuss the use of technology in today’s design studios with fellow attendees
Guest Expert Presentation
Roland Nairnsey, Sales Coach & Trainer, NewHomeSalesCoach.com
Back by popular demand (and with a plethora of rave reviews from our 2017 National Design Studio Conference) Roland will be walking you through his signature, interactive version of ‘Communicate, Connect & Close’.
Ask Jane
A fan-favorite session, now is your chance to ask Jane all of your burning questions and get valuable, targeted consulting advice on the exact challenges frustrating you now.
Cocktail reception
It’s time to unwind with our small group of like-minded homebuilding professionals. There’ll be tasty treats and delicious drinks in a friendly, relaxing atmosphere that you’ll love.
Day 2: Create and Convey Irresistible Value
Wednesday May 16, 2018
Networking Breakfast
SELL IT Like You Mean it Workshop
You’ll learn:
- How to close more sales and confirm selections by leveraging the foundations of decision-making theory.
- A 10-step framework to overcome buying objections, and how to use the D.I.E. method to kill objections before they appear.
- The four F’s to create and convey irresistible value around your products.
- How to build urgency into your sales process without being pushy, and support your customers in making confident buying decisions.
- A clear roadmap for setting and refining personal and professional performance goals that you can’t wait to achieve.
- The Trust-Transparency-Knowledge framework to win over even the most discerning, skeptical and uber-educated buyer.
- How to deconstruct product features and performance, and articulate its benefits and value in language that your customer will find irresistable.
- The three C’s of a customer-centric, highly-effective close.
Networking Lunch
Script4Success & RockStar Presentations
A hands-on practical workshop that allows you take your new skills out for a test drive. You’ll get insightful, value-loaded feedback that will help you to build confidence, elevate your skills and continue cultivating your expertise.
Session times, topics and speakers subject to change.
Conference ends at 3:30 pm, attendees should schedule a 6:30 pm or later flight out of Newark Liberty International Airport.

-Tanisha Bolig, Design Studio Coordinator, CCS Building Group
-Tanisha Bolig, Design Studio Coordinator, CCS Building Group
–Cassandra Young, Cost Estimation Coordinator, Tuskes Homes, Inc.
–Cassandra Young, Cost Estimation Coordinator, Tuskes Homes, Inc.
INFLUENCE 2-DAY EVENT, MAY 15 – 16, 2018:
- 2-days of immersive, actionable training to improve your option sales and design studio profits.
- Proven techniques for confidently connecting with new home buyers inside the design studio and easily moving them to make purchase decisions.
- Strategies for overcoming objections from buyers, while keeping a focus on impeccable service, meeting their needs, and wildly exceeding their expectations.
- The keys to establishing rapid rapport, trust and how to deliver a stellar customer experience.
- A take-home workbook with all the cheat sheets, scripts and selling frameworks you’ll need to implement what you’ve learned as soon as you return to the studio.
- Dozens of examples of real-life situations and loads of practical advice that will help you apply what you’ve learned to your unique setting and customers.
- Guest expert workshop with new home sales coach Roland Nairnsey, ‘Communicate, Connect & Close’.
- Fan-favorite “Ask Jane” session to get your burning questions answered by the nation’s top design studio expert.





Learn techniques that will immediately improve your design studio sales and operations.
Move your team to the next level of success with the right skills and training.
Sell more homes with advanced techniques rooted in consumer psychology.
Stop leaving money on the table and increase design studio profitability with an improved customer personalization experience.
Choose INFLUENCE with our risk-free, 100% money-back guarantee
We’re certain the strategies and techniques you’ll learn at INFLUENCE will make an immediate positive difference in your design studio sales process.
We help our clients implement these same strategies and techniques in their business every single day — with remarkable effects.

If you’re still on the fence, know that you’re protected by our 100% satisfaction guarantee.
If you attend INFLUENCE and don’t feel that you received tangible, actionable value you can implement right away to increase your option sales and enhance your buyers’ experience, just let us know at the end of day 1. We’ll refund your payment in full — no hassle, no questions asked.
– Dee Cresini, Design Studio Manager, Homes by West Bay Tampa
– Dee Cresini, Design Studio Manager, Homes by West Bay Tampa
INFLUENCE 2-DAY EVENT, MAY 15 – 16, 2018:
- 2-days of immersive, actionable training to improve your option sales and design studio profits.
- Proven techniques for confidently connecting with new home buyers inside the design studio and easily moving them to make purchase decisions.
- Strategies for overcoming objections from buyers, while keeping a focus on impeccable service, meeting their needs, and wildly exceeding their expectations.
- The keys to establishing rapid rapport, trust and how to deliver a stellar customer experience.
- A take-home workbook with all the cheat sheets, scripts and selling frameworks you’ll need to implement what you’ve learned as soon as you return to the studio.
- Dozens of examples of real-life situations and loads of practical advice that will help you apply what you’ve learned to your unique setting and customers.
- Guest expert workshop with new home sales coach Roland Nairnsey, ‘Communicate, Connect & Close’.
- Fan-favorite “Ask Jane” session to get your burning questions answered by the nation’s top design studio expert.




