November 7 – 9

2017 | Scottsdale, AZ

This event has passed, please see

and

Design Studio Best Practices WORKSHOP

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INFLUENCE Design Studio Training Event

Experience MORE! | Learn MORE! | Connect MORE!
Enjoy MORE! | Grow MORE!

Experience MORE!
Learn MORE!
Connect MORE!
Enjoy MORE!
Grow MORE!

This year, You Get MORE!
Success Strategies, the nation’s Design Studio Creation, Strategy & Training Experts, presents a conference unlike any seen before.  Join Jane Meagher and an impressive array of hand-picked industry experts to gain access to the most comprehensive offering of critical design studio knowledge ever assembled in one place.  If you’re ready to maximize revenue, deliver a world-class customer experience, and position your company as a true leader, you can’t afford to miss this unique event.  You’ll learn to “Think Like A Consumer/Act Like A Retailer” – powerful knowledge that will impact your design studio and your entire company. Whether it’s tapping into technology or trends, increasing option sales, elevating the customer experience, or learning smarter purchasing or management strategies…we’ve got you covered!
Last year’s attendees raved about our National Conference and they wanted MORE, so we’ve selected an even MORE amazing location, added MORE expert speakers, NEW breakout sessions featuring MORE topics and MORE time to network and learn. And, of course, even MORE of Jane’s high-powered content that can only be found at this event!
Wondering if this conference is for you?
Opt4Success2017 is for anyone who wants to learn how to create a more engaging customer experience, increase per-home revenue, and have a positive impact on their company. This conference is packed with actionable takeaways that will keep you at the top of your game.
Owner/President
Learn what it takes to maximize revenue, create an unparalleled customer experience and be a market leader in today’s homebuilding industry.

VP of Sales/Marketing/Operations/Purchasing
Take your department to the next level with insight and strategies on buyers, products, sales, technology, social media, purchasing techniques, and more.

Design Studio Managers and Design Consultants
Access critical information about product trends, sales techniques and technology to sell more options and improve design studio operations.

New Home Sales Managers/Professionals
Gain a deeper understanding of what motivates today’s homebuyers and how to sell more homes through emotional connection and personalization.

Owner/President
Learn what it takes to maximize revenue, create an unparalleled customer experience and be a market leader in today’s homebuilding industry.

VP of Sales/Marketing/Operations/Purchasing
Take your department to the next level with insight and strategies on buyers, products, sales, technology, social media, purchasing techniques, and more.

Design Studio Managers and Design Consultants
Access critical information about product trends, sales techniques and technology to sell more options and improve design studio operations.

New Home Sales Managers/Professionals
Gain a deeper understanding of what motivates today’s homebuyers and how to sell more homes through emotional connection and personalization.

Learn MORE: This year’s conference is expanded to 2½ days and offers brand-new ways to learn, including a powerful President’s panel, diverse breakout sessions featuring well-known industry experts, Focus Sessions for deep dives into specific topics plus returning favorites, such as our Design Studio Expert Panel, which is bigger and better this year!  And of course, Jane’s shares her vast knowledge of design studios with her trademark high-energy style.

Experience MORE: The luxurious JW Marriott Scottsdale Camelback Inn Resort & Spa is simply gorgeous.  From the spectacular mountain views and the magnificent property amenities to phenomenal customer service, it’s in a class by itself! The JW Marriott Camelback Inn has been honored with more than 50 industry awards, including winning the AAA Four Diamond Award for the past 5 years and is listed among the best spas, places to stay and convention sites by travel experts from Conde Nast, Expedia and Orbitz.

Connect MORE: We’ve added more networking breaks each day, a second evening reception, and expanded to a 2 1/2 day format. We are ending at noon on Day Three to allow for nearby housing tours and to accommodate those with early flights home.

Enjoy MORE: Rejuvenate at the critically-acclaimed spa, take a Zumba or yoga class, or head out to hike or bike or golf amid the majesty of Camelback Mountain, just minutes away.

Grow MORE: Grow your company’s bottom line. Grow your professional capabilities. Grow your passion. Grow your customer satisfaction.  Grow your market share.

Jane Meagher

With a background in homebuilder sales, marketing and design, Jane’s analytical approach to creating Smarter Design Studios has earned her well-deserved standing as The Design Studio Strategist.   Jane’s unparalleled credentials and years of wide-ranging expertise make her uniquely positioned to bring you an in-depth mastery of the design studio world. Her trademark high energy, unbridled passion and ability to navigate homebuilding complexities offer a fresh perspective on the way builders think about the customer experience and how they approach product selection and profit generation.

Jane has worked with hundreds of builders throughout 40+ states and Canada, and has taught thousands of home building professionals to sell more options and implement best practices. Jane is not an Interior Designer, she is a TRUE national Design Studio Expert and Home Builder Marketing Expert. Her background includes sales, marketing and design-related management positions in the homebuilding industry.

Jane has been a highly-rated, featured speaker at NAHB’s International Builders Show for over 15 years, and taught the #1 rated program at IBS 2015.

Unique Design Studios

National Awards for Best Design Center from NAHB

Housing Markets across the US & Canada

Imagine yourself at this AAA Four Diamond luxury resort with stunning views of the Camelback Mountain!
The luxurious JW Marriott Scottsdale Camelback Inn Resort & Spa in Scottsdale, AZ is perched on 125-acres of immaculately manicured grounds in the scenic Sonoran Desert, with simply breathtaking views.
From the lush desert landscape to the luxury accommodations, the JW Marriott Scottsdale Camelback Inn is in a class by itself.
The resort has been honored with more than 50 industry awards, including winning the AAA Four Diamond Award for the past 5 years and being listed among the best spas, places to stay and convention sites by experts from Conde Nast, Expedia and Orbitz.
The luxurious JW Marriott Scottsdale Camelback Inn Resort & Spa in Scottsdale, AZ is perched on 125-acres of immaculately manicured grounds in the scenic Sonoran Desert, with simply breathtaking views.
From the lush desert landscape to the luxury accommodations, the JW Marriott Scottsdale Camelback Inn is in a class by itself.
The resort has been honored with more than 50 industry awards, including winning the AAA Four Diamond Award for the past 5 years and being listed among the best spas, places to stay and convention sites by experts from Conde Nast, Expedia and Orbitz.
Don’t miss out! The conference sells out every year, so register today!
Register Now!
Power-packed Agenda
Session times, topics and speakers subject to change.

 Day One – “Think Like A Consumer”

7:15-8:15 am | Welcome Breakfast & Registration

8:15-9:45 am | Understanding today’s buyers–what they want, and how to give it to them | Jane Meagher

Today’s buyers are unlike any ever before.  And if you aren’t up to speed, they’ll leave you behind. This insightful session will have far reaching effects for your company in the design studio and beyond.  Learn how to avoid the 5 biggest mistakes and connect with your customers in meaningful ways that deliver results.

9:45-10:00 am | Break

10:00-12:15 pm | Breakout Education Sessions

Industry experts share their knowledge on a wide variety of key topics. You’ll rotate through these sessions in smaller groups, allowing for better interaction and valuable Q and A with our expert speakers.

Attendees will break out into groups that rotate from one session to the next.

Session A: Trends and Beyond: Appealing to Today’s Buyer While Forecasting into the Future

Lita Dirks
President
Lita Dirks & Co.
Ruthanne Hanlon
National Color & Design Consultant
PPG Architectural Finishes

In a consumer world dominated by designs seen on Houzz, Pinterest and HGTV, trends continue to rapidly change. With this in mind, builders need to be more style savvy than their consumers by understanding today’s trends, as well as the direction of future trends. Attendees will be introduced to the latest color and design trends, as well as take away creative design solutions that can be immediately implemented to increase profits , plus innovative ideas that can establish a path for future success.

Session B: The Science of Design Selections – How to Create Happiness and Confidence with Homebuyers

Paul Cardis
Founder
Avid Ratings
Carrie Seymour
Communications Director – Consumer Insights
Kohler Co.

Carrie Seymour from Kohler and Paul Cardis from Avid Ratings, will share with you the latest research on the way customers make design selections and how happy they are with that process. These leading experts will uncover ways to increase your customer satisfaction within the design process and better match consumers with the most popular choices and trends.  They’ll take you inside the mind of today’s consumer to understand the psychology that drives consumer choice, and how you can tap into it.

12:15-1:15 pm | Mountain View Lunch

1:30-2:50 pm | Design Studio Foundations | Jane Meagher

For those of you who have never attended a Success Strategies event/conference, or are not Success Strategies clients…or if you just need a “Back To Basics Refresher”,  Jane will review Design Studio Basics such as the fundamentals of consumer purchase psychology, proper design studio terminology, basic decision-making theory, and design studio selling concepts.

For those of you who are up to speed on Jane’s Design Studio 101 teachings, you’ll cycle through Focus Sessions of your choice.

Focus Sessions: Want to dive deep into a subject you’re really interested in?  Attend up to three 20-minute Focus Sessions to learn laser-sharp content.  Miss a session you wanted to see? No problem, handouts will be available, and the conference format provides time to interact with speakers who are excited to share their expertise.

How to Sell More Freestanding Tubs
Service Certainty – Secret to Executing – The 120 Second Rule
EVP & LVP: What is it and why is it so in demand?
It’s Raining Money: How to profit from current trends in showering
Three Elements of the Ultimate Digital Experience in Home Buying
Lighting Solutions for Aging Eyes
How to Make More Money with Quartz
Paint Trends & How to Monetize Them
Tile Trends and Innovations

2:50 pm-3:15 | Break

3:15-4:15 pm | Who is actually Buying Homes and Why They Are Doing it (and what that means to you)

Tim Sullivan, Managing Principal, Meyers Research LLC

Drawing on his vast experience, using demographic and psychographic data, nationally-renowned housing expert Tim Sullivan outlines numerous opportunities to satisfy what today’s homebuyers are looking for.  Tim will reveal disruptive ways to think about the homes you offer and the neighborhoods you build.  You’ll leave this session with your eyes wide open, and ready to take advantage of opportunities and possibilities you hadn’t previously considered.

4:15-4:30 pm | Day One Wrap Up | Jane Meagher

4:30-5 pm Time off to Refresh for your Evening Activity

5:00-6:30 pm | Mix & Mingle Cocktail Reception | North Garden Lawn

Relax and enjoy drinks and hors d’oeuvres surrounded by stunning 360 degree views of Camelback and Mummy Mountains.

Return to Top of Agenda

Day Two – “Act Like A Retailer”

7:30-8:15 am | Networking Breakfast

8:15-10:00 am |The future of retailing and how to capture it in your design studio today! | Jane Meagher

Your design studio is a store that sells the most expensive product someone can buy: a brand new personalized home .  Are you following the 10 Irrefutable Rules of Retailing or are you stuck in the old days?  Jane will help you open your eyes wide, get clear on what you need to do, motivate you to leap into action and come out a winner.

10:00-10:15 am | Break

10:15-11:15 am (and also at 1:45-2:45 pm)| Breakout Education Sessions

Industry experts share their knowledge on a wide variety of key topics. You’ll rotate through these sessions in smaller groups, allowing for better interaction and valuable Q&A with our expert speakers

Session A: Make it a Win/Win:
Improve the Builder/Supplier Relationship

Ryan Lipchek
Region President
CBUSA
Sue Dissinger
National Manager l Builder Channel
Dal-Tile Corporation

Ryan will reveal how builders can strengthen their bottom line by better understanding the builder/supplier relationship, and what to do and not to do and how builders can leverage their own purchasing power. Most builders don’t take advantage of the resources suppliers can provide. Sue shares examples of technology, tools, and strategies that a good supplier partner can bring to their builder clients.

Session B: Illuminate, Communicate, Connect and Close

Roland Nairnsey
Sr. V.P. Training & Development
Sales Solve Everything
Renata Caldwell
Sr. Sales & Marketing Specialist
Progress Lighting

In this sales-focused session, both speakers will show how to gain buyer commitments through deep connections that reduce confusion and overwhelm, ultimately closing the sale.   Renowned sales trainer Roland Nairnsey teaches you how to use sales techniques to keep your buyers engaged, showcase product benefits, and manage objections simply and effectively.  Renata Caldwell provides examples of how to engage and connect with customers and how to become an expert in lighting trends that will provide design and functionality, without compromising buyers’ budgets.

11:15-11:30 am | Break

11:30 am-12:30 pm | Design Studio Expert’s Panel

Back by popular demand, a panel of Design Studio leaders (this year from our elite Design Studio Masters Academy) will share their strategies for operating a successful design studio. You’ll hear about spectacular customer experiences, learn what happens when you really focus on profit and pricing strategies, and how to focus obsessively on product selection, product assortment and sku rationalization.

Janelle Brulotte,  Design Studio Manager, Quadrant Homes: Creating a Premium Customer Experience
Alexa Drees, Design Studio Director, Drees Homes:Top Notch Preview Events
John Becker, New Product Manager, Schumacher Homes:  Effective Product Management
Chris Winn, VP Construction, Southern Development Homes: Product Analysis and Pricing Strategies
Karen Shelly, Design Manager, HH Hunt Homes:  Managing Buyer Expectations
Kate Heath, VP of Design, Edge Homes: From Customization to Personalization

12:30-1:30 pm | Mountain View Lunch

1:45-2:45 pm (Continued from 10:00-11:00 am) | Breakout Education Sessions

2:45-3:00 pm | Break

3:00-4:15 pm | Industry Expert Perspective: Create Amazing Design Centers Experiences by Combining Dynamic Human Interaction and Cutting-Edge Technology

Paul Cardis, Founder, Avid Ratings
Will Duderstadt, Marketing and Development Manager – Web Platforms, M/I Homes

Will Duderstadt (M/I Homes) and Paul Cardis (Avid Ratings) will explore the cutting-edge technology impacting Design Centers and New Home Sales from the perspective of providing a total customer experience.

While technology will never replace the interpersonal connection that comes from human interaction, it can and should be an important part of your design studio strategy.  Will and Paul will share and demo some of the latest technology solutions and social media platforms (facebook etc.) and discuss how they can drive brand awareness, and maximize design studio sales.

4:15-4:30 pm | Break

4:30-5:15 pm |Ask Jane | Jane Meagher

After a lightening round on Design Studio Marketing strategies, Jane will answer questions you’ve submitted during the conference!  Don’t see a topic on the agenda? No problem, submit your questions throughout the event and Jane will answer them from the stage!

5:15-6 pm Time off to Refresh for your Evening Activity

6:00-8:00 pm | Evening Reception | Rita’s/RBar Pergolas, Garden & Terrace

Eat, drink and be merry. Live music and networking amidst the floating pergolas and views of the Camelback Mountain.  Ahh, bliss.  You deserve this.

Return to Top of Agenda

 Day Three – Bottom Line: Design Studio Impact

On our last day, attendees make their own breakfast plans so they have time to pack for their trip home or schedule end-of-conference breakfast meetings.

9:00-9:15am | Welcome | Jane Meagher

9:15-9:45 am | A Custom Builder’s Perspective of “The New Reality”

Rod Cullum, CEO, Cullum Homes

Cullum Homes* creates some of the most spectacular homes you’ll ever see. If there’s a cutting edge concept, finish material, or technology, Cullum Homes is on top of it. Rod will discuss:

  • Is it real, or is it Memorex???  How Virtual Modeling will change our industry
  • Has the crash changed consumer’s perception of their primary residence?
  • Consumer’s expectations at the $2M+ price range…the art of saying “yes” when you really mean “no”

9:45-10:00 am | Break

10:00-11:00 am | President’s Panel: Success Stories from the Top: Profiting from Design

Gary Mayo, Group President, Toll Brothers – North CA, Las Vegas, Reno
Josh Bellamy, President, Granite Homes – Canada
Josh Goldschmidt, Executive Vice President, Eagle of VA – VA
John Allen, Owner, Brown Haven Builders – North GA & Western NC

New this year is a rare gathering of executive level management from leading home builders of all sizes. Panel members will discuss how their design studios and personalization strategies have had significant impact on their brand, business model, bottom line, customer experience and internal culture.

11:00-11:30 am | Conference Wrap Up | Jane Meagher

* Please note, after the conference ends, Rod Cullum invites attendees to tour his premier resort-style community, The Village at Mountain Shadows, which is located just down the road from the hotel. Attendees may also visit on November 6th before the conference begins.

Return to Top of Agenda

Day One – “Think Like A Consumer”

7:15-8:15 am | Welcome Breakfast & Registration

8:15-9:45 am | Understanding todays buyers–what they want, and how to give it to them | Jane Meagher

Today’s buyers are unlike any ever before.  And if you aren’t up to speed, they’ll leave you behind. This insightful session will have far reaching effects for your company in the design studio and beyond.  Learn how to avoid the 5 biggest mistakes and connect with your customers in meaningful ways that deliver results.

9:45-10:00 am | Break

10:00-12:15 pm | Breakout Education Sessions

Industry experts share their knowledge on a wide variety of key topics. You’ll rotate through these sessions in smaller groups, allowing for better interaction and valuable Q and A with our expert speakers.

Attendees will break out into groups that rotate from one session to the next.

Session A: Trends and Beyond: Appealing to Today’s Buyer While Forecasting into the Future

Lita Dirks
President
Lita Dirks & Co.
Ruthanne Hanlon
National Color & Design Consultant
PPG Architectural Finishes

In a consumer world dominated by designs seen on Houzz, Pinterest and HGTV trends continue to rapidly change. With this in mind, builders need to be more style savvy than their consumers by understanding today’s trends, as well as the direction of future trends. Attendees will be introduced to the latest color and design trends, as well as take away creative design solutions that can be immediately implemented to increase profits , plus innovative ideas that can establish a path for future success.

Session B: The Science of Design Selections – How to Create Happiness and Confidence with Homebuyers

Paul Cardis
Founder
Avid Ratings
Carrie Seymour
Communications Director – Consumer Insights
Kohler Co.

Carrie Seymour from Kohler and Paul Cardis from Avid Ratings, will share with you the latest research on the way customers make design selections and how happy they are with that process. These leading experts will uncover ways to increase your customer satisfaction within the design process and better match consumers with the most popular choices and trends.  They’ll take you inside the mind of today’s consumer to understand the psychology that drives consumer choice, and how you can tap into it.

12:15-1:15 pm | Mountain View Lunch

1:30-2:50 pm | Design Studio Foundations | Jane Meagher

For those of you who have never attended a Success Strategies event/conference, or are not Success Strategies clients…or for those of you who just need a “Back To Basics Refresher”, Jane will review Design Studio Basics such as the fundamentals of consumer purchase psychology, proper design studio terminology, basic decision-making theory, and design studio selling concepts.

For those of you who’re up to speed on Jane’s Design Studio 101 teachings, you’ll cycle through Focus Sessions of your choice.

Focus Sessions: Want to dive deep into a subject you’re really interested in?  Choose to attend up to three 20-minute Focus sessions to learn a lot on a laser-focused topic.  Miss a session you wanted to see? No problem, handouts will be available, and the conference format gives time to mingle with speakers who are excited to share their expertise.

How to Sell More Freestanding Tubs

Service Certainty – Secret to Executing – The 120 Second Rule

EVP & LVP: What is it and why is it so in demand?

It’s Raining Money: How to profit from current trends in showering

Three Elements of the Ultimate Digital Experience in Home Buying

Lighting Solutions for Aging Eyes

How to Make More Money with Quartz

Paint Trends & How to Monetize Them

Tile Trends and Innovations

2:50-3:15 pm | Break

3:15-4:15 pm | Who is actually Buying Homes and Why They Are Doing it (and what that means to you)

Tim Sullivan, Managing Principal, Meyers Research LLC

Drawing on his vast experience, using demographic and psychographic data, nationally-renowned housing expert Tim Sullivan outlines numerous opportunities to satisfy what today’s homebuyers are looking for.  Tim will reveal disruptive ways to think about the homes you offer and the neighborhoods you build.  You’ll leave this session with your eyes wide open, and ready to take advantage of opportunities and possibilities you hadn’t previously considered.

4:15-4:30 pm | Day One Wrap Up | Jane Meagher

4:30-5 pm Time off to Refresh for your Evening Activity

5:00-6:30 pm | Mix & Mingle Cocktail Reception | North Garden Lawn

Relax and enjoy drinks and hors d’oeuvres surrounded by gorgeous flowers and stunning 360 degree views of Camelback and Mummy Mountains.

Return to Top of Agenda

Day Two: “Act Like A Retailer”

7:30-8:15 am | Networking Breakfast

8:15-10:00 am |The future of retailing and how to capture it in your design studio today! | Jane Meagher

Your design studio is a store selling the most expensive product available.  Are you following the 10 Irrefutable Rules of Retailing or are you stuck in the old days?  Jane will help you open your eyes wide, get clear on what you need to do, motivate you to leap into action and come out a winner.

10:00-10:15 am | Break

10:15-11:15 am (and also at 1:45-2:45 pm)| Breakout Education Sessions

Industry experts share their knowledge on a wide variety of key topics. You’ll rotate through these sessions in smaller groups, allowing for better interaction and valuable Q&A with our expert speakers.

Session A: Make it a Win/Win:
Improve the Builder/Supplier Relationship

Ryan Lipchek
Region President
CBUSA
Sue Dissinger
National Manager l Builder Channel
Dal-Tile Corporation

Ryan will reveal how builders can strengthen their bottom line by better understanding the builder/supplier relationship, and what to do and not to do and how builders can leverage their own purchasing power. Most builders don’t take advantage of the resources suppliers can provide. Sue shares examples of technology, tools, and strategies that a good supplier partner can bring to their builder clients.

Session B: Illuminate, Communicate, Connect and Close

Roland Nairnsey
Sr. V.P. Training & Development
Sales Solve Everything
Renata Caldwell
Sr. Sales & Marketing Specialist
Progress Lighting

In this sales-focused session, both speakers will show how to gain buyer commitments through deep connections that reduce confusion and overwhelm, ultimately closing the sale.   Renowned sales trainer Roland Nairnsey teaches you how to use sales techniques to keep your buyers engaged, showcase product benefits, and manage objections simply and effectively.  Renata Caldwell provides examples of how to engage and connect with customers and how to become an expert in lighting trends that will provide design and functionality, without compromising buyers’ budgets.

11:15-11:30 am | Break

11:30 am-12:30 pm | Design Studio Expert’s Panel

Back by popular demand, a panel of our elite Design Studio Masters will share their strategies for operating a successful design studio. You’ll hear about spectacular customer experiences, learn what happens when you really focus on profit and pricing strategies, and how to focus obsessively on product selection, product assortment and sku rationalization.

Janelle Brulotte,  Design Studio Manager, Quadrant Homes: Creating a Premium Customer Experience
Alexa Drees, Design Studio Director, Drees Homes:Top Notch Preview Events
John Becker, New Product Manager, Schumacher Homes:  Effective Product Management
Chris Winn, VP Construction, Southern Development Homes: Product Analysis and Pricing Strategies
Karen Shelly, Design Manager, HH Hunt Homes:  Managing Buyer Expectations
Kate Heath, VP of Design, Edge Homes: From Customization to Personalization

12:30-1:30 pm | Mountain View Lunch

1:45-2:45 pm (Continued from 10:15-11:15 am) | Breakout Education Sessions

2:45-3:00 pm | Break

3:00-4:15 pm | Industry Expert Perspective: Create Amazing Design Centers Experiences by Combining Dynamic Human Interaction and Cutting-Edge Technology

Paul Cardis, Founder, Avid Ratings
Will Duderstadt, Marketing and Development Manager – Web Platforms, M/I Homes

Will Duderstadt (M/I Homes) and Paul Cardis (Avid Ratings) will explore the cutting-edge technology impacting Design Centers and New Home Sales from the perspective of providing a total customer experience.

While technology will never replace the interpersonal connection that comes from human interaction, it can and should be an important part of your design studio strategy.  Will and Paul will share and demo some of the latest technology solutions and social media platforms (facebook etc.) and discuss how they can drive brand awareness, and maximize design studio sales.

4:15-4:30 pm | Break

4:30-5:15 pm |Design Studio Marketing / Ask Jane | Jane Meagher

After a lightening round on Design Studio Marketing strategies, Jane will answer questions you’ve submitted during the conference!  Don’t see a topic on the agenda? No problem, submit your questions throughout the event and Jane will answer them from the stage!

5:15-6 pm Time off to Refresh for your Evening Activity

6:00-8:00 pm | Evening Reception | Rita’s/RBar Pergolas, Garden & Terrace

Eat, drink and be merry. Live music and networking amidst the floating pergolas and views of the Camelback Mountain.  Ahh, bliss.  You deserve this.

Return to Top of Agenda

 Day Three – Bottom Line: Design Studio Impact

On our last day, attendees make their own breakfast plans so they have time to pack for their trip home or schedule end-of-conference breakfast meetings.

9:00-9:15 am | Welcome | Jane Meagher

9:15-9:45 am | A Custom Builder’s Perspective of “The New Reality”

Rod Cullum, CEO, Cullum Homes

Cullum Homes* creates some of the most spectacular homes you’ll ever see. If there’s a cutting edge concept, finish material, or technology, Cullum Homes is on top of it. Rod will discuss:

  • Is it real, or is it Memorex???  How Virtual Modeling will change our industry
  • Has the crash changed consumer’s perception of their primary residence?
  • Consumer’s expectations at the $2M+ price range…the art of saying “yes” when you really mean “no”

9:45-10:00 am | Break

10:00-11:00 am | President’s Panel: Success Stories from the Top: Profiting from Design

Gary Mayo, Group President, Toll Brothers – North CA, Las Vegas, Reno
Josh Bellamy, President, Granite Homes – Canada
Josh Goldschmidt, Executive Vice President, Eagle of VA – VA
John Allen, Owner, Brown Haven Builders – North GA & Western NC

New this year is a rare gathering of executive level management from leading home builders of all sizes. Panel members will discuss how their design studios and personalization strategies have had significant impact on their brand, business model, bottom line, customer experience and internal culture.

11:00-11:30 am | Conference Wrap Up | Jane Meagher

* Please note, after the conference ends, Rod Cullum invites attendees to tour his premier resort-style community, The Village at Mountain Shadows, which is located just down the road from the hotel. Attendees may also visit on November 6th before the conference begins.

Return to Top of Agenda

Speakers
Well-known industry experts share invaluable knowledge.
Learn More About Carrie
Carrie has over nineteen years of experience in market research, both on the supply and practitioner sides of the field.  A self-proclaimed “research geek,” Carrie focuses on the application of research to solve business problems and guide marketing and brand strategy.  She has an endless fascination with human decision making and is innately curious.  While her original aspirations were to secure a job in the international marketing field (and to use her degree in Japanese) she found her first job out of college at an international market research firm and a new love was born!   She is seasoned at asking the right questions and knows when to apply a wide range of techniques from quantitative segmentation to ethnography to neuroscience – always with the end goal of uncovering insight that leads to real business results.  Carrie has spoken at The Harvard Joint Center, NARI, and shares research with some of the largest builders in the US, along with fellow researchers at venues like The Market Research Event and the Insights Association where she currently serves as an advisor. In her current role at Kohler Co., Carrie counsels on the state of the consumer.
Learn More About Gary
Gary Mayo began his career with Toll Brothers, Inc. in 1997 when he ambitiously embarked upon a major expansion in Reno, Nevada and successfully spearheaded significant growth for the company in the greater Las Vegas area and Reno. Under his direction, Toll Brothers has purchased more than 8,500 Nevada home sites since the Coleman/Toll acquisition.  Gary also led the efforts to acquire Coleman Homes in Idaho, Boise’s second largest builder, and their 1,400 home sites in Boise in November 2016.

Gary is currently serving as Group President for the Las Vegas, Reno, and Boise Divisions. He is responsible for the management of operations and personnel in all three divisions, with over 30 years of experience in the construction industry.  Gary also lent his management expertise to Northern California, overseeing operations in the Sacramento metropolitan area for a number of years.  His responsibilities include Land Acquisition, Land Planning, Project Management, Construction Management, Marketing, and Sales.

Learn More About John
John Allen is the owner of Brown Haven Homes in Hiawassee, Georgia. John has a degree in economics from the University of Georgia. John’s unique skill set and background in the financial and real estate side of the home building business has served Brown Haven well, especially during the recent recession.

Through the years, Brown Haven has transitioned from being a small custom builder to building very high-end custom homes, and now to building pre-priced homes chosen from a stock portfolio of homes. The lynchpin of Brown Haven throughout the years has always been the Design Studio. For their homebuyers, it is the hub of the home building journey. And it reflects Brown Haven’s journey, as well.

Learn More About Josh

As President of a mid-size production builder in Guelph Ontario Canada (just named the best city in Canada to purchase real estate), Josh Bellamy leads a dedicated team of professionals whose main purpose is to create distinctive homes while focusing on memorable customer experiences throughout the build process. As a third generation builder/developer, Josh has strong ties to development, land acquisition, new home construction and commercial/industrial construction.   With a passion for architectural and interior design, Josh focuses on the psychology of what buyers want, why they buy, and how to continually evolve the home buying and building process. Granite Homes is a perennial contender and winner on the local, provincial and national stage by relentlessly creating award winning floor plans, providing outstanding customer service, re-imagining the home buyer experience and utilizing technology to better provide for the ongoing changing needs and wants of their diverse buyer base.

Learn More About Josh
Josh is the Executive Vice President for Eagle of VA in Richmond, VA.. In 2012, Eagle’s 4,000sf Home Gallery won Gold at The Nationals for Best Design Center.  Prior to Eagle, Josh owned and operated a homebuilding company in Charlottesville, VA. He has been in the homebuilding industry since graduating college, giving him over 20 years of experience in the field. Josh graduated from Virginia Tech where he obtained a Bachelor of Science degree in Housing, Interior Design and Resource Management in 1993.
Learn More About Lita
Lita Dirks, president of Lita Dirks & Co., is an award–winning, nationally recognized leader in interior design and model home merchandising.  Lita consistently judges national and regional design competitions, conducts lectures and seminars and authors nationally published articles.

Her professional affiliations include MIRM (Master in Residential Marketing), Urban Land Institute Lifestyle Residential Development 55+ Council, Design Committee, NSMC (National Sales & Marketing Council), IIDA (International Interior Design Association) and she is a Seniors Housing Marketing Specialist.

Learn More About Paul
Paul  founded Avid Ratings in 1992 and Avid Ratings Canada in 2003. Since their inception, Avid Ratings has helped thousands of construction companies measure, understand, and digitally promote their organization’s customer loyalty and increase company profitability. Avid was named one of the Top 50 Most Influential Construction Technology Firms in 2015 and was named Best Product in Residential Construction by Constructech Magazine in 2013, 2014, 2015 and 2016.
Learn More About Renata
Renata Caldwell joined the Progress Lighting team in 2012 where she uses her 20 years of experience in a combination of fields including education, market research and customer service to elevate Progress’ commitment to homebuilders. For the past 2 years, Renata has been deeply involved with National Accounts product assortment offering, assisting national, regional and local home builders to create the best lighting program for their customers. She also works with the Progress Central America team to expand the company’s presence in the international markets. Born and raised in Brazil, Renata completed her bachelor’s degree in Business Management at The University of South Carolina – Upstate.
Learn More About Rod
Rod Cullum is a Founder and President of Cullum Homes, Inc., a Scottsdale, Arizona based Design/Build/Renovations firm that was established in 1985. Specializing in luxury lock-and-leave lifestyle homes and custom one-of-a-kind estate residences, Cullum Homes has several developments currently under construction.

Cullum Homes’ reputation for innovative and industry-leading design and construction has resulted in several prestigious local and national awards, including Top Custom Home Builder in Arizona, Top Family-Owned Business, the Arizona Corporate Excellence Award, INC Magazine’s Fastest Growing Businesses in America, and Custom Home Magazine Pacesetter Award. Various projects have been showcased by both local and national media outlets, including a feature on The Village at Mountain Shadows by Fox News.  Prior to founding Cullum Homes, Rod held several executive positions in banking and real estate.

Learn More About Roland
Roland is an expert sales trainer, coach, motivator, author and speaker. He has been a Real Estate Sales and thought leader for almost three decades, and is a highly popular and sought after new home sales coach.

Roland personally sold over 500 million dollars in home sales, has spent almost two decades successfully selling and managing new home sales, and has coached sales teams to increase sales and customer satisfaction, with yearly sales in the many billions.

Roland is known as the “Stuff Guy”, because he fills his programs with real word techniques that work in today’s ever changing market. Fun but focused, he has an authenticity that comes from his years of experience in “front line” sales and management, and very recent sales success. Students say they “laugh while they learn”.

Learn More About Ruthanne
Ruthanne has been in the field of design since graduating in 1994 from FIDR accredited Villa Maria College. Her career includes experience in kitchen and bath design, custom furnishings and space planning.  Ruthanne has focused specifically on color specifications since 2000. Ruthanne travels North America and the Caribbean speaking to groups of design professionals and students on forecasted color trends as well as homeowners and HOAs to offer expert advice on choosing color and utilizing it with ease and confidence in your home.  In addition, Ruthanne consults with new home builders, home owner associations and property management companies to create customized color palettes for projects ranging from model homes and clubhouses to planned communities and neighborhoods.
Learn More About Ryan
Ryan has been in the homebuilding business for 20 years. Ryan started out with over 10 invaluable years building, selling and managing at a Top 5 National Builder before joining CBUSA almost 10 years ago. He now travels the country working with the nation’s best custom and independent builders.  He lives in Cleveland, OH with his wife and 3 kids and spends his free time coaching youth football, baseball and softball.
Learn More About Sue
Sue’s 30+years in the building industry spans a wide range of experience. She has worked in all segments of the builder trade, including the top 10 National Builders, Builder Distributors and SubContractors. Sue’s experience with two premier companies, initially at Whirlpool Corporation and now Daltile, has given her a broad perspective on the builder-supplier relationship.  Sue is a talented team leader, having coached, counseled and managed well over 100 employees in 10 different job responsibilities, including 5 diverse regions of the country. Sue is passionate about sharing insights and improvement opportunities for the homebuilding industry.
Learn More About Tim
Tim Sullivan is a major influencer in the field of market research and community development.  He has formulated creative supply and demand methodologies, driven new product designs for conventional and active adult living spaces and helped re-define community development programs all over the country.  He began his career with industry pioneer Sanford R. Goodkin in the early 1980s with a focus on creating New Towns (the precursor to Master Planned Communities).  He spent nearly a decade with the National Real Estate Consulting Group at KPMG where he established and expanded their Residential Services.  Tim helped transform Meyers Consulting team into a nationwide practice best known for optimizing product designs for maximum absorption rates

Tim just completed his 34th year in the real estate development industry, and is focused on helping define consumer preferences and design great places.  He was inducted in to the California Homebuilder Hall of Fame in June 2016 and has been a District Council Chair and National Residential Council Chair for the Urban Land Institute

Learn More About Will
Will Duderstadt is the Marketing and Development Manager of Web Platforms at M/I Homes, Inc (MHO) one of the nation’s leading builders of single-family homes, having delivered nearly 100,000 homes. He oversees online marketing campaigns, lead generation, SEO, PPC, Social Media and content strategy for 15 divisions in 11 states. Will provides insight and leadership for M/I Homes’ Internet Sales Associate program and trains the team in best practices for lead creation and management.

Will’s highlights include:

  • Selected to Professional Builder’s 40 Under 40 in 2017.
  • Joined the Zillow Group (ZG) New Home Builder Advisory Board in 2016.
  • Awarded Corporate Excellence Award at M/I Homes in 2013.
  • 3 time speaker at NAHB International Builder Show (2017, 2016, 2015)

Previously, Will was a founding partner of MCLA The Lax Mag, a print magazine covering college lacrosse, which was acquired by InsideLacrosse (an ESPN affiliate) in December 2011. Will also served in various positions at Apple Inc. (AAPL) for five years and was featured as spotlight speaker on apple.com.

Learn More About Carrie
Carrie has over nineteen years of experience in market research, both on the supply and practitioner sides of the field.  A self-proclaimed “research geek,” Carrie focuses on the application of research to solve business problems and guide marketing and brand strategy.  She has an endless fascination with human decision making and is innately curious.  While her original aspirations were to secure a job in the international marketing field (and to use her degree in Japanese) she found her first job out of college at an international market research firm and a new love was born!   She is seasoned at asking the right questions and knows when to apply a wide range of techniques from quantitative segmentation to ethnography to neuroscience – always with the end goal of uncovering insight that leads to real business results.  Carrie has spoken at The Harvard Joint Center, NARI, and shares research with some of the largest builders in the US, along with fellow researchers at venues like The Market Research Event and the Insights Association where she currently serves as an advisor. In her current role at Kohler Co., Carrie counsels on the state of the consumer.
Learn More About Gary
Gary Mayo began his career with Toll Brothers, Inc. in 1997 when he ambitiously embarked upon a major expansion in Reno, Nevada and successfully spearheaded significant growth for the company in the greater Las Vegas area and Reno. Under his direction, Toll Brothers has purchased more than 8,500 Nevada home sites since the Coleman/Toll acquisition.  Gary also led the efforts to acquire Coleman Homes in Idaho, Boise’s second largest builder, and their 1,400 home sites in Boise in November 2016.

Gary is currently serving as Group President for the Las Vegas, Reno, and Boise Divisions. He is responsible for the management of operations and personnel in all three divisions, with over 30 years of experience in the construction industry.  Gary also lent his management expertise to Northern California, overseeing operations in the Sacramento metropolitan area for a number of years.  His responsibilities include Land Acquisition, Land Planning, Project Management, Construction Management, Marketing, and Sales.

Learn More About John
John Allen is the owner of Brown Haven Homes in Hiawassee, Georgia. John has a degree in economics from the University of Georgia. John’s unique skill set and background in the financial and real estate side of the home building business has served Brown Haven well, especially during the recent recession.

Through the years, Brown Haven has transitioned from being a small custom builder to building very high-end custom homes, and now to building pre-priced homes chosen from a stock portfolio of homes. The lynchpin of Brown Haven throughout the years has always been the Design Studio. For their homebuyers, it is the hub of the home building journey. And it reflects Brown Haven’s journey, as well.

Learn More About Josh

As President of a mid-size production builder in Guelph Ontario Canada (just named the best city in Canada to purchase real estate), Josh Bellamy leads a dedicated team of professionals whose main purpose is to create distinctive homes while focusing on memorable customer experiences throughout the build process. As a third generation builder/developer, Josh has strong ties to development, land acquisition, new home construction and commercial/industrial construction.   With a passion for architectural and interior design, Josh focuses on the psychology of what buyers want, why they buy, and how to continually evolve the home buying and building process. Granite Homes is a perennial contender and winner on the local, provincial and national stage by relentlessly creating award winning floor plans, providing outstanding customer service, re-imagining the home buyer experience and utilizing technology to better provide for the ongoing changing needs and wants of their diverse buyer base.

Learn More About Josh
Josh is the Executive Vice President for Eagle of VA in Richmond, VA.. In 2012, Eagle’s 4,000sf Home Gallery won Gold at The Nationals for Best Design Center.  Prior to Eagle, Josh owned and operated a homebuilding company in Charlottesville, VA. He has been in the homebuilding industry since graduating college, giving him over 20 years of experience in the field. Josh graduated from Virginia Tech where he obtained a Bachelor of Science degree in Housing, Interior Design and Resource Management in 1993.
Learn More About Lita
Lita Dirks, president of Lita Dirks & Co., is an award–winning, nationally recognized leader in interior design and model home merchandising.  Lita consistently judges national and regional design competitions, conducts lectures and seminars and authors nationally published articles.

Her professional affiliations include MIRM (Master in Residential Marketing), Urban Land Institute Lifestyle Residential Development 55+ Council, Design Committee, NSMC (National Sales & Marketing Council), IIDA (International Interior Design Association) and she is a Seniors Housing Marketing Specialist.

Learn More About Paul
Paul  founded Avid Ratings in 1992 and Avid Ratings Canada in 2003. Since their inception, Avid Ratings has helped thousands of construction companies measure, understand, and digitally promote their organization’s customer loyalty and increase company profitability. Avid was named one of the Top 50 Most Influential Construction Technology Firms in 2015 and was named Best Product in Residential Construction by Constructech Magazine in 2013, 2014, 2015 and 2016.
Learn More About Renata
Renata Caldwell joined the Progress Lighting team in 2012 where she uses her 20 years of experience in a combination of fields including education, market research and customer service to elevate Progress’ commitment to homebuilders. For the past 2 years, Renata has been deeply involved with National Accounts product assortment offering, assisting national, regional and local home builders to create the best lighting program for their customers. She also works with the Progress Central America team to expand the company’s presence in the international markets. Born and raised in Brazil, Renata completed her bachelor’s degree in Business Management at The University of South Carolina – Upstate.
Learn More About Rod
Rod Cullum is a Founder and President of Cullum Homes, Inc., a Scottsdale, Arizona based Design/Build/Renovations firm that was established in 1985. Specializing in luxury lock-and-leave lifestyle homes and custom one-of-a-kind estate residences, Cullum Homes has several developments currently under construction.

Cullum Homes’ reputation for innovative and industry-leading design and construction has resulted in several prestigious local and national awards, including Top Custom Home Builder in Arizona, Top Family-Owned Business, the Arizona Corporate Excellence Award, INC Magazine’s Fastest Growing Businesses in America, and Custom Home Magazine Pacesetter Award. Various projects have been showcased by both local and national media outlets, including a feature on The Village at Mountain Shadows by Fox News.  Prior to founding Cullum Homes, Rod held several executive positions in banking and real estate.

Learn More About Roland
Roland is an expert sales trainer, coach, motivator, author and speaker. He has been a Real Estate Sales and thought leader for almost three decades, and is a highly popular and sought after new home sales coach.

Roland personally sold over 500 million dollars in home sales, has spent almost two decades successfully selling and managing new home sales, and has coached sales teams to increase sales and customer satisfaction, with yearly sales in the many billions.

Roland is known as the “Stuff Guy”, because he fills his programs with real word techniques that work in today’s ever changing market. Fun but focused, he has an authenticity that comes from his years of experience in “front line” sales and management, and very recent sales success. Students say they “laugh while they learn”.

Learn More About Ruthanne
Ruthanne has been in the field of design since graduating in 1994 from FIDR accredited Villa Maria College. Her career includes experience in kitchen and bath design, custom furnishings and space planning.  Ruthanne has focused specifically on color specifications since 2000. Ruthanne travels North America and the Caribbean speaking to groups of design professionals and students on forecasted color trends as well as homeowners and HOAs to offer expert advice on choosing color and utilizing it with ease and confidence in your home.  In addition, Ruthanne consults with new home builders, home owner associations and property management companies to create customized color palettes for projects ranging from model homes and clubhouses to planned communities and neighborhoods.
Learn More About Ryan
Ryan has been in the homebuilding business for 20 years. Ryan started out with over 10 invaluable years building, selling and managing at a Top 5 National Builder before joining CBUSA almost 10 years ago. He now travels the country working with the nation’s best custom and independent builders.  He lives in Cleveland, OH with his wife and 3 kids and spends his free time coaching youth football, baseball and softball.
Learn More About Sue
Sue’s 30+years in the building industry spans a wide range of experience. She has worked in all segments of the builder trade, including the top 10 National Builders, Builder Distributors and SubContractors. Sue’s experience with two premier companies, initially at Whirlpool Corporation and now Daltile, has given her a broad perspective on the builder-supplier relationship.  Sue is a talented team leader, having coached, counseled and managed well over 100 employees in 10 different job responsibilities, including 5 diverse regions of the country. Sue is passionate about sharing insights and improvement opportunities for the homebuilding industry.
Learn More About Tim
Tim Sullivan is a major influencer in the field of market research and community development.  He has formulated creative supply and demand methodologies, driven new product designs for conventional and active adult living spaces and helped re-define community development programs all over the country.  He began his career with industry pioneer Sanford R. Goodkin in the early 1980s with a focus on creating New Towns (the precursor to Master Planned Communities).  He spent nearly a decade with the National Real Estate Consulting Group at KPMG where he established and expanded their Residential Services.  Tim helped transform Meyers Consulting team into a nationwide practice best known for optimizing product designs for maximum absorption rates

Tim just completed his 34th year in the real estate development industry, and is focused on helping define consumer preferences and design great places.  He was inducted in to the California Homebuilder Hall of Fame in June 2016 and has been a District Council Chair and National Residential Council Chair for the Urban Land Institute

Learn More About Will
Will Duderstadt is the Marketing and Development Manager of Web Platforms at M/I Homes, Inc (MHO) one of the nation’s leading builders of single-family homes, having delivered nearly 100,000 homes. He oversees online marketing campaigns, lead generation, SEO, PPC, Social Media and content strategy for 15 divisions in 11 states. Will provides insight and leadership for M/I Homes’ Internet Sales Associate program and trains the team in best practices for lead creation and management.

Will’s highlights include:

  • Selected to Professional Builder’s 40 Under 40 in 2017.
  • Joined the Zillow Group (ZG) New Home Builder Advisory Board in 2016.
  • Awarded Corporate Excellence Award at M/I Homes in 2013.
  • 3 time speaker at NAHB International Builder Show (2017, 2016, 2015)

Previously, Will was a founding partner of MCLA The Lax Mag, a print magazine covering college lacrosse, which was acquired by InsideLacrosse (an ESPN affiliate) in December 2011. Will also served in various positions at Apple Inc. (AAPL) for five years and was featured as spotlight speaker on apple.com.

Evening Networking Events
Night One | November 7 | 5:00-6:00 pm
Mix & Mingle Cocktail Reception
North Garden Lawn

Relax and enjoy drinks and hors d’oeuvres surrounded by gorgeous flowers and stunning 360 degree views of Camelback and Mummy Mountains.

Night One | November 7 | 5:00-6:00 pm
Mix & Mingle Cocktail Reception
North Garden Lawn

Relax and enjoy drinks and hors d’oeuvres surrounded by gorgeous flowers and stunning 360 degree views of Camelback and Mummy Mountains.

Night Two | November 8 | 6:00-8:00 pm
Evening Reception
Rita’s/RBar Pergolas, Garden & Terrace

Eat, drink and be merry. Live music and networking on the terrace, nestled among floating pergolas, surrounded by a water feature, fireplaces and bistro lights.

Night Two | November 8 | 6:00-8:00 pm
Evening Reception
Rita’s/RBar Pergolas, Garden & Terrace

Eat, drink and be merry. Live music and networking on the terrace, nestled among floating pergolas, surrounded by a water feature, fireplaces and bistro lights.

Register
Register Now and see for yourself why our national conference sells out MONTHS in advance every year…why homebuilding professionals can’t wait to travel across the country to attend this event…why attendees RAVE about it year after year!  Don’t miss out on this one-of-a-kind opportunity to take your design studio operations to the next level.

You’ll learn how to:

  • Connect with customers on a deeper level
  • Discover the design trends and options today’s consumers crave
  • Leverage your company’s purchasing power
  • Adopt retail philosophies that optimize your design studio
  • Focus on profit and pricing strategies
  • Maximize your design studio through technology and social media
  • Identify missed opportunities to take your business to the next level
  • Implement improvements to affect your company’s bottom line
  • Connect MORE with your customers
  • Sell MORE options
  • Use the latest technology
  • Better use social media on behalf of your design studio
  • Focus on profit and pricing strategies
  • Maximize your design studio through technology and social media
  • Identify missed opportunities to take your business to the next level
  • Implement improvements to affect your company’s bottom line
Our educational content delivers! Last year’s attendees rated the conference “Educational Content” a 4.7 on a scale of 1-5! Seize this one-of-a-kind opportunity NOW and join 150+ homebuilding professionals who want MORE!

Full Access Registration Includes breakfast, lunch, and Evening Receptions on BOTH Day One and Day Two, plus conference workbook.

Click to see details
Registration is now closed.

Please email info@opt4success.net or call
732-761-8134 if you are interested.

We’ve reserved a block of rooms at approximately half price!  You’ll stay in a charming and unforgettable Resort Kiva or Oversized Deluxe Casita, either with personal balcony or patio.
Hotel room block will sell out, after which we cannot guarantee low room rates.
Click here for hotel information and reservations
Join us in thanking our partners, whose generous support enables us to offer the best possible conference value.
Media Sponsor
Platinum Premier Sponsor

Gold Education Sponsors

Silver Reception Sponsors

Bronze Contributor Sponsor
Why do homebuilding professionals RAVE about this conference year after year?
Here’s what last year’s attendees said about Success Strategies’ conference in Charlotte, NC:
“I just wish I could live in your brain to learn what you know. You allowed me to see the possibilities”

Brandie Goodson
Design Center Manager, Destination Homes,
Salt Lake City, UT

“Feel like I have takeaway plans I can implement easily and will have profound effects. I gained a number of great ideas that can be swiftly implemented. Amazing how it is the small things that can make such a difference.”

Page Robertson
General Manager. Red Door Homes
Fayetteville, NC

“It was a total information overload, but in a good way.”

Anna Dennis
Design Studio Consultant, Simmons Homes
Tulsa, OK

“Worth every penny!   Jane, your energy is contagious and so relatable in our field.”

Brittany Wightman
Design Consultant, Taylor Morrison Homes
Charlotte, NC

“Great info that’s presented in an easy to implement way. Loved sharing process, ideas, etc with other builders.”

Cathy Majewski
Design Center Manager, M/I Homes
Raleigh, NC

“Great event! Well worth the investment!”

Sue Williams
VP of Sales, Weaver Custom Homes
Wooster, OH

“Content is actionable!”

Misha Allard
Director of Sales & Marketing, Dunsire Developments
Canada

“Awesome experience. TONS of information. LOVED every minute of it.”

Kayti Hallamore
Design Consultant, CBH Homes
Meridian, ID

“The days were fast-paced and energetic.  I received tools to take back and share/train others.”

Nikki Thigpen
Owner, The Home Center
Charlotte, NC

“Loved all of the group interaction! Met so many awesome designers and got so many great new ideas!”

Alexa Drees
Design Studio Manager
Jacksonville, FL

Money Back Guarantee

Register Risk-Free: We’re so confident that you will easily recoup the value of your registration with the strategies you’ll learn, that we will refund your registration fee at the end of Day One if you don’t agree. Just return all conference materials and we’ll return your money.

Questions? Awesome!
Email info@opt4success.net
or call us at 732 761 8134.