ENROLLMENT IS NOW OPEN
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Ready to rise above the chaos?
Master the skills you need to deliver a
low-stress, high-profit design studio experience that delights customers from start to finish:
- Lead appointments with expert confidence: in-person, virtually or both
- Leave customers feeling served and satisfied (even when things don’t go according to plan)
- Capture thousands of dollars in additional high-profit option sales on every home
exclusively for Design Studio Consultants is available now!
We know…
Some days you barely have time to catch your breath.
And now you’re tasked with what feels like the impossible:
when buyers are dealing with more uncertainty than ever before.
- Financial worries are growing: with rising housing prices and interest rates, your customers need more assurance than ever before.
- You’re doing more than ever to keep customers happy, despite product delays and supply issues that are out of your control.
- What was once in-person is now sometimes virtual: you’ve had to pivot and learn how to connect with customers... through a 13-inch computer screen.
- Financial worries are growing: with rising housing prices and interest rates, your customers need more assurance than ever before.
- You’re doing more than ever to keep customers happy, despite product delays and supply issues that are out of your control.
- What was once in-person is now sometimes virtual: you’ve had to pivot and learn how to connect with customers... through a 13-inch computer screen.
- You still have to remember hundreds of facts about every finish, feature and fixture in your studio… and present them to customers in a way that entices and inspires action.
- You’re still trying to balance your desire to serve customers while meeting your internal requirements like deadlines, paperwork, sales targets and more...
- You’re still juggling unreasonable customer demands and special customer requests (or bending over backwards to make it work)… and dealing with people who don’t like hearing “no”.
- You still have to remember hundreds of facts about every finish, feature and fixture in your studio… and present them to customers in a way that entices and inspires action.
- You’re still trying to balance your desire to serve customers while meeting your internal requirements like deadlines, paperwork, sales targets and more...
- You’re still juggling unreasonable customer demands and special customer requests (or bending over backwards to make it work)… and dealing with people who don’t like hearing “no”.
It seems like parts of your job have changed…again…
and the future feels as unpredictable as ever.
- You know you’re delivering less than the stellar experience your customers expect...
- There are times when you’re frustrated or uncertain
- And the stress of not having a confident, consistent process for smoothly handling delays, call-backs, or challenging customer requests is taking a serious toll…
- You know you’re delivering less than the stellar experience your customers expect...
- There are times when you’re frustrated or uncertain
- And the stress of not having a confident, consistent process for smoothly handling delays, call-backs, or challenging customer requests is taking a serious toll…
We can confirm: your suspicions are correct.
“Just a few months in and our business
has changed for the better.”
“While I was excited to join DC PRO, I initially thought it would just be a refresher course for our consultants. Turns out, I was totally wrong in a really good way!
DC PRO is not only improving the customer experience in our galleries, but also in our entire company. All employees are in the process of learning consistent terminology and expectation setting (which I got directly from going through the DC PRO lessons!) and we are already seeing what a positive impact it is having on our customer experience.
Just a few months into the program and our business has changed for the better.”
~ Katie Detwiler, Chief Experience Officer at Berks Homes and Certified DC PRO
If the past year has revealed anything about the
homebuilding industry, it’s this:
-
The builders who were too busy (or too short-sighted) to focus on their Design Studio operations paid a hefty price.
Their customers were frustrated. Their design team was overworked and undersupported. Their reputation took the hit.
… and they left tens of thousands of dollars of additional, low-overhead profit on the table.
Don’t let this be your story .
-
The builders who were too busy (or too short-sighted) to focus on their Design Studio operations paid a hefty price.
Their customers were frustrated. Their design team was overworked and undersupported. Their reputation took the hit.
… and they left tens, even hundreds of thousands of dollars of additional, low-overhead profit on the table.
Don’t let this be your story in 2023.
So before you read on, we have some questions for you…
- What’s your plan for making sure every customer who comes through your doors leaves satisfied and raving (instead of frustrated and complaining)?
- Is your Design Studio operating in optimal condition — or are those inefficiencies about to become expensive problems?
- What are you doing today to future-proof your business and your profits?
- What’s your plan for making sure every customer who comes through your doors leaves satisfied and raving (instead of frustrated and complaining)?
- Is your Design Studio operating in optimal condition — or are those inefficiencies about to create expensive backlogs?
- What are you doing today to future-proof your business and your profits?
The keys to smoother operations, happier customers and fewer construction bottlenecks are in the hands of your design team…
But only if they know how to use them.
Because the skills that were previously “nice to have” are now non-negotiable for every Design Studio Consultant in your company.
The challenge:
The average Design Studio appointment is a
whirlwind of information, difficult decisions
and challenging conversations…
Meanwhile, interest rates, price increases and supply challenges
are putting more pressure on your team, making it harder than ever to:
-
Whether in person, via Zoom meetings, or a blend of both, the ability to build trust and rapport with customers in any setting is essential in today's market. Your ability to lead customers through change is either your greatest asset… or a liability.
-
Be the trustworthy authority who leads the way — even when faced with challenging personalities, tricky objections and budget-conscious buyers who are going through difficult times.
-
Create a world-class design studio experience that leaves customers feeling deeply satisfied, even in the face of unexpected circumstances and constant change that alters how they think the design experience should work.
-
Like making sure that your company is capturing ALL of the high-margin option dollars it needs to counterbalance rising and unpredictable building costs. And like delivering a design studio experience that not only aligns with your brand, but is powerful enough to be leveraged as a compelling reason to buy a home from your company.
-
TURN DISAPPOINTMENT
INTO DELIGHT
-
STAY IN CONTROL OF
YOUR GROWING WORKLOAD
-
CREATE MEANINGFUL WINS
FOR YOURSELF & YOUR COMPANY
-
CONNECT LIKE A PRO,
IN PERSON OR VIRTUAL
CONNECT LIKE A PRO, IN PERSON OR VIRTUAL
Whether in person, via Zoom meetings, or a blend of both, the ability to build trust and rapport with customers in any setting is essential in today’s market. Your ability to lead customers through change is either your greatest asset… or a liability.
STAY IN CONTROL OF YOUR GROWING WORKLOAD
Be the trustworthy authority who leads the way — even when faced with challenging personalities, tricky objections and budget-conscious buyers who are going through difficult times.
TURN DISAPPOINTMENT INTO DELIGHT
Create a world-class design studio experience that leaves customers feeling deeply satisfied, even in the face of unexpected circumstances and constant change that alters how they think the design experience should work.
CREATE MEANINGFUL WINS FOR YOURSELF & YOUR COMPANY
Like making sure that your company is capturing ALL of the high-margin option dollars it needs to counterbalance rising and unpredictable building costs. And like delivering a design studio experience that not only aligns with your brand, but is powerful enough to be leveraged as a compelling reason to buy a home from your company.
Builders poised for success in the year ahead know
and act on this one simple truth…
With the right skillset, your design team is one of your
greatest and most profitable assets.
Give your design team the support they need to step up
as Design Consultant PROs — and bring more value to
your business than ever before.
“A great investment of time: in-depth and makes the process easier and more successful”
“This is great information that all Design Consultants should learn – it would be life-altering to this industry to have all Design Consultants focused on the customer in this way.
We have a tendency to let our “builder bias” influence our process and presentation and this was a great reminder to shift that focus to the Homebuyer with great, practical examples of how to do this. What a great investment of time!
~ Mary Yeatts, National Business Process Manager at David Weekley Homes and Certified DC PRO
Design Consultants, it’s time for a new definition
(and a much more exciting job description)…
Think again.
The new breed of consultants are knowledgeable design experts, with a proven process for building rapport and uncovering the buyer motivations that matter…
They are skilled conflict negotiators, trusted decision-makers, and reliable problem-solvers — equipped to deliver satisfying wins to customers in a challenging and ever-evolving environment.
The Design Consultant PRO understands that:
Design Consultants, it’s time for a new definition
(and a much more exciting job description)…
Think again.
The new breed of consultants are knowledgeable design experts, with a proven process for building rapport and uncovering the buyer motivations that matter…
The Design Consultant PRO understands that:
- They are not powerless order-takers (or pushy sales people). They wield influence with honesty, integrity and care.
- They only have a finite amount of time to nail each appointment—and they rely on a systematic, streamlined process to stay on track, solve problems, and delight customers even if things don’t go entirely to plan.
- True customer satisfaction has less to do with whether you offer their desired features and finishes ...and much more to do with your ability to guide them toward making decisions they’ll be happy with for years to come (even if options are limited, delayed, or at a higher price than they budgeted for).
Are you merely waiting to react to the next market shift…
or are you taking strategic steps to provide a world-class design studio experience — no matter how the market shifts in the future?
When Design Consultant PROs have the skills
to get back in control, here’s what’s possible:
“Tangible… can be used daily during
every meeting or encounter.”
“DC PRO has helped me refine qualities within myself that I already had. The course is structured with tangible ideas that can be used daily during every meeting or encounter. I see the change in my process and in-turn in my clients and their experience.”
~ Trista Mellows, Design Consultant at Branthaven Homes and Certified DC PRO
“We can prepare and guide
our customers more effectively.”
“Biggest take away so far; recognizing the customer’s psychological shopping process. It seems so simple upon first glance, but putting yourself in the shoes of the customer that is ‘shopping’ for one the largest investments in their lifetime is eye opening.
It is important to identify the stages of the customer’s decision making process. By understanding the process, we can prepare and guide our customers more effectively. Learning some great practices inside DC PRO!”
~ Jennifer Eyerman, Selections Manager at Infinity Custom Homes and Certified DC PRO
Design Consultant PROs (and their managers) recognize that
discerning homebuyers crave a new level of service.
proactive problem-solving that ensures their needs are met.
Master the art & science of delivering a premium, streamlined and highly profitable design studio experience that cuts down on wasted time and unnecessary stress…
Design Consultant PRO
Master the art & science of delivering a premium, streamlined and highly profitable design studio experience that cuts down on wasted time and unnecessary stress…
Design Consultant PRO
- Connect meaningfully with buyers, create desire and tap into hot buttons that motivate buying decisions—developed specifically for the evolving design studio environment
- Take control of the personalization process, lead appointments with confidence, and position yourself as a trusted expert and authority in the face of fast-paced (and unexpected) change
- Overcome even the trickiest objections and navigate difficult situations with finesse (and even prevent problems before they arise)
- Facilitate faster, more confident selections, while setting strong expectations and boundaries that increase customer happiness and save you hours of wasted time
- Become an indispensable asset with the skill set to drive thousands of dollars (or more) in additional revenue with each new home, and with better satisfaction scores than ever before
- Connect meaningfully with buyers, create desire and tap into hot buttons that motivate buying decisions—developed specifically for the evolving design studio environment
- Take control of the personalization process, lead appointments with confidence, and position yourself as a trusted expert and authority in the face of fast-paced (and unexpected) change
- Overcome even the trickiest objections and navigate difficult situations with finesse (and even prevent problems before they arise)
- Facilitate faster, more confident selections, while setting strong expectations and boundaries that increase customer happiness and save you hours of wasted time
- Become an indispensable asset with the skill set to drive thousands of dollars (or more) in additional revenue with each new home, and with better satisfaction scores than ever before
You are invited to claim your place in the industry’s first-ever online training and certification program developed specifically to cater to the unique needs of Design Studio Consultants and their managers.
Join the approximately 1000 Design Consultants and Managers who already agree:
You’ll build the confidence and know-how required to effortlessly lead and influence customers through every stage of the design studio journey — from first contact through to finalization, celebration and beyond.
How does DC PRO work?
DC PRO is so much more than a training program. It is a complete system for reaching an entirely new level of performance:
A revolutionary new approach to
navigating your design studio appointments…
available, either in-person or online.
DC PRO introduces a new way of envisioning your interactions with your customers and your role in the design studio — one that will revolutionize your results from the moment you begin applying them.
You’ll be equipped to inspire and guide buyers toward action with a process that keeps you organized, proactive and in control.
Here’s what you’ll learn:
Mastering The DC PRO Approach means you’ll have the skills you need to create a robust customer experience — one that supports buyers, sets expectations, and sets you up for success in any situation.
your role as a DC PRO.
You’ll learn how to:
- Envision & create your studio’s world-class customer experience
- Position your expertise with your Personal Introduction Statement and Elevator Speech
- Avoid painful misunderstandings by helping customers understand the boundaries of personalization in your builder’s homes
- Reduce resistance and build value by shifting buyer focus from price to choice
- Use terminology to position customers for success and ensure compliance with your policies
your role as a DC PRO.
You’ll learn how to:
- Envision & create your studio’s world-class customer experience
- Position your expertise with your Personal Introduction Statement and Elevator Speech
- Avoid painful misunderstandings by helping customers understand the boundaries of personalization in your builder’s homes
- Reduce resistance and build value by shifting buyer focus from price to choice
- Use terminology to position customers for success and ensure compliance with your policies
success in advance.
You’ll learn how to:
- Clarify rules for off-menu requests in advance and set expectations with buyer-friendly language that keeps you in control
- Prioritize customer happiness without sacrificing your process by preventing costly mistakes in advance
- Gather key buyer insights from the sales team to deliver a seamless customer experience
- Create a powerful 3-Part Pre-Appointment Drill that enhances your performance and instantly puts customers at ease
- Deliver a high-impact Design Concept Presentation that generates buyer confidence and excitement
success in advance.
You’ll learn how to:
- Clarify rules for off-menu requests in advance and set expectations with buyer-friendly language that keeps you in control
- Prioritize customer happiness without sacrificing your process by preventing costly mistakes in advance
- Gather key buyer insights from the sales team to deliver a seamless customer experience
- Create a powerful 3-Part Pre-Appointment Drill that enhances your performance and instantly puts customers at ease
- Deliver a high-impact Design Concept Presentation that generates buyer confidence and excitement
You’ll learn how to:
- Reduce price fixation and deliver a higher-end experience by helping your customers see beyond the “price list”
- “Frontload” the shopping period to reduce buyer stress and deliver a design appointment that feels enjoyable, instead of rushed
- Motivate and guide buyers toward better product choices that fit their unique needs
- Coach buyers to success by uncovering and supporting their questions, needs and goals through the use of smart tools at each step in the DC PRO Design Studio Buying Cycle
- Simplify the shopping experience and streamline product offerings to help customers make faster, more confident decisions
You’ll learn how to:
- Reduce price fixation and deliver a higher-end experience by helping your customers see beyond the “price list”
- “Frontload” the shopping period to reduce buyer stress and deliver a design appointment that feels enjoyable, instead of rushed
- Motivate and guide buyers toward better product choices that fit their unique needs
- Coach buyers to success by uncovering and supporting their questions, needs and goals through the use of smart tools at each step in the DC PRO Design Studio Buying Cycle
- Simplify the shopping experience and streamline product offerings to help customers make faster, more confident decisions
You’ll learn how to:
- Establish a credible, lasting connection with buyers that showcases your authority and enhances trust
- Take charge and confidently position yourself as a leader and trusted authority from your very first meeting
- Help buyers clarify their dreams with High-Payoff Discovery Questions to ensure your recommendations are relevant and valuable to even the most uncertain buyers
- Master the secret skill to identify your buyers’ true investment range, while reducing financial pressure and buyer stress
- Build a shared vision with your buyer for a successful design studio experience, with a concrete action plan for how it will happen
You’ll learn how to:
- Establish a credible, lasting connection with buyers that showcases your authority and enhances trust
- Take charge and confidently position yourself as a leader and trusted authority from your very first meeting
- Help buyers clarify their dreams with High-Payoff Discovery Questions to ensure your recommendations are relevant and valuable to even the most uncertain buyers
- Master the secret skill to identify your buyers’ true investment range, while reducing financial pressure and buyer stress
- Build a shared vision with your buyer for a successful design studio experience, with a concrete action plan for how it will happen
You’ll learn how to:
- Become a true Information Specialist who not only knows critical product facts, but can position those products as solutions to buyer needs
- Help customers envision value by positioning choices through the lens of performance and promise
- Follow a clear roadmap for your appointments that leads customers through a decision sequence that creates confidence & clarity
- Turbocharge your presentation to build excitement and desire
- Learn to embody the 4 qualities of the leadership mindset
You’ll learn how to:
- Become a true Information Specialist who not only knows critical product facts, but can position those products as solutions to buyer needs
- Help customers envision value by positioning choices through the lens of performance and promise
- Follow a clear roadmap for your appointments that leads customers through a decision sequence that creates confidence & clarity
- Turbocharge your presentation to build excitement and desire
- Learn to embody the 4 qualities of the leadership mindset
You’ll learn how to:
- Provide concierge level service by offering personalized recommendations
- Intentionally guide customers toward confident decisions without applying pressure or creating discomfort
- Easily justify the value of your product selections and move buyers into higher-level options that better serve their needs
- Help customers narrow down their choices by asking buying criteria questions
- Show customers the value in buying their preferred options from you now, rather than waiting until they move in
- Recognize buying signals and know how and when to ask deeper discovery questions
You’ll learn how to:
- Provide concierge level service by offering personalized recommendations
- Intentionally guide customers toward confident decisions without applying pressure or creating discomfort
- Easily justify the value of your product selections and move buyers into higher-level options that better serve their needs
- Help customers narrow down their choices by asking buying criteria questions
- Show customers the value in buying their preferred options from you now, rather than waiting until they move in
- Recognize buying signals and know how and when to ask deeper discovery questions
You’ll learn how to:
- Confidently respond to pricing and product objections, specific to the design studio environment and make sure you’re never caught off guard by your most challenging buyer objections
- Leverage the Mid-Appointment Check-In to keep your appointments on time & on track
- Guide “Can’t Deciders” and other challenging customer types toward final, confident selections
- Become a master of time management by preventing distractions that undermine your process
- Discover best practices for thrilling and delighting your customers during appointments
You’ll learn how to:
- Confidently respond to pricing and product objections, specific to the design studio environment and make sure you’re never caught off guard by your most challenging buyer objections
- Leverage the Mid-Appointment Check-In to keep your appointments on time & on track
- Guide “Can’t Deciders” and other challenging customer types toward final, confident selections
- Become a master of time management by preventing distractions that undermine your process
- Discover best practices for thrilling and delighting your customers during appointments
You’ll learn how to:
- End every appointment by successfully reaching appointment goals and preparing buyers for next steps
- Cut down on lingering “loose ends” by finalizing your appointments like a true DC PRO
- Develop an action plan for handling discontinued product selections and late change requests
- Complete essential post-appointment tasks
- Exceed customer expectations by celebrating and concluding their successful home personalization
You’ll learn how to:
- End every appointment by successfully reaching appointment goals and preparing buyers for next steps
- Cut down on lingering “loose ends” by finalizing your appointments like a true DC PRO
- Develop an action plan for handling discontinued product selections and late change requests
- Complete essential post-appointment tasks
- Exceed customer expectations by celebrating and concluding their successful home personalization
SPOTLIGHT SERIES: SUCCESSFUL VIRTUALDESIGN STUDIO SESSIONS
You’ll learn how to:
- Plan and execute a superior virtual Design Studio Welcome Call that sets you and your buyers up for success
- Improve the quality and output of your customer’s virtual shopping experiences
- Conduct virtual design appointments that guide and influence buyer selections
- Finalize and celebrate virtually without sacrificing the conclusive and momentous experience your buyers deserve
SPOTLIGHT SERIES: SUCCESSFUL VIRTUALDESIGN STUDIO SESSIONS
You’ll learn how to:
- Plan and execute a superior virtual Design Studio Welcome Call that sets you and your buyers up for success
- Improve the quality and output of your customer’s virtual shopping experiences
- Conduct virtual design appointments that guide and influence buyer selections
- Finalize and celebrate virtually without sacrificing the conclusive and momentous experience your buyers deserve
From insight to action… we’ve got you covered
From insight to action… we’ve got you covered
Detailed instructions guide you to master new techniques by creating and practicing your own scripts, while tailoring strategies to your unique studio, processes, and buyer profile.
DC PRO lessons include photos and video excerpts filmed in actual Design Studios with examples of real-world customer scenarios!
Detailed instructions guide you to master new techniques by creating and practicing your own scripts, while tailoring strategies to your unique studio, processes, and buyer profile.
DC PRO lessons include photos and video excerpts filmed in actual Design Studios with examples of real-world customer scenarios!
“It was easy to complete at the same time as working full time. This has been a struggle for me with other courses in the past but the content wasn’t hard to digest. The information was delivered in a natural, uncomplicated way. It was all very clear and concise. DC PRO was beneficial for me in that it confirmed that I was already practicing many techniques the DC PRO way which gave me a sense of confidence.
The course made me look at my already established design process in a more linear format and helped me identify and name problem areas, then provided actual tools that I can use to strengthen these areas. Overall, I found the content shared to be quite comprehensive and relevant and I was able to utilize many tips and skills immediately after each lesson. You have such a wealth of knowledge in our industry.”
~ Joscelyne Barry, Designer at Design Q/Qualico Homes and Certified DC PRO
“Honestly, it’s really a way of life. To treat others special and serve them, to be authentic and positive and be an expert in our role intentionally. Thank for leading by example and for coaching excellence personally and professionally. I am so grateful that Kolter management took this opportunity to invest in us in such an impactful way and having you to lead the way!
We appreciate you and your guidance has made us better. I know we will continue to improve as we implement. Life Changing!”
~ Kim Barbee, Design Studio Manager at Kolter Homes and Certified DC PRO
“I think the biggest takeaway for me was examples of what to say to buyers to make them feel special and at ease with all the decisions they need to make and how to respond without saying “sorry” or “no”. I feel like I am a better design consultant after taking your course. I love using the words “investment amount”, “available options” and “finalize and authorize your selections”.
~ Autumn Morton, Interior Designer at Carpet Diem and Certified DC PRO
Own your expertise with
an industry-first certification
Own your expertise with
an industry-first certification
An optional short quiz accompanies each lesson. Upon completing all lessons and receiving a passing score, you’ll automatically receive the gold-standard Design Consultant PRO Certification.
Take charge of your professional development: display your DC PRO Certification on your business card, correspondence, company website and professional social media.
An optional short quiz accompanies each lesson. Upon completing all lessons and receiving a passing score, you’ll automatically receive the gold-standard Design Consultant PRO Certification.
Take charge of your professional development: display your DC PRO Certification on your business card, correspondence, company website and professional social media.
Become part of the elite community of DC PROs who are at the cutting edge of customer experience, influence, and real-world results.
Become part of the elite community of DC PROs who are at the cutting edge of customer experience, influence, and real-world results.
The NAHB has approved DC PRO for four Continuing
Education credits toward many NAHB Designations!
The NAHB has approved DC PRO for four Continuing
Education credits toward many NAHB Designations!
“Overall, I think completing the course boosted my confidence level in multiple categories by providing me more tools in my Design Consultant tool box. I have had more confidence in sharing why a buyer should invest in a product or feature, which has in turn driven my sales up.
I really appreciated that the program allowed me to see my opportunities for improvement in a way that wasn’t condescending or belittling. It’s easy to have the mindset, “if it ain’t broken, don’t fix it”. DC PRO provided the toolkit to self-reflect on many aspects of my role as a design consultant and target where I needed to improve. The DC PRO program has pushed my techniques outside my comfort zone, in the best way possible. I use what I have learned every day.
The DC PRO Approach really broke down every. single. step. in a seamless and integrated way. The program provides not just the how, but the why. I found myself nodding my head as I read through scenarios – It was like Jane was shadowing my appointments! Also, I didn’t expect to have such a boost in confidence in my abilities.”
– Stephanie Bensley, Design Consultant at Chesapeake Homes and Certified DC PRO
I totally recommend this program. Jane has a inspirational way of breaking down the nuances of our core mission as design consultants. The training speaks true to the real life tools we need to be our very best. It certainly has helped me raise my game!
~ Monique Bolling, Designer at David Weekley Homes and Certified DC PRO
“I am so appreciative for the opportunity to gain a deeper understanding of how buyers mentally move through their selection process and how I can better guide them through that process. Even after being in this industry for 16+ years I feel that we never stop learning and I am certainly more confident in my presentation and have seen the results.”
Heather Sanders, Design Consultant at Meritage Homes and Certified Meritage DC PRO
Your DC PRO license also includes these bonuses:
TWO ADDITIONAL TRAININGS:
Learn from top industry experts about color theory, home mortgages, and more!
- Real-world kitchen and bath demonstration videos, featuring The DC PRO Approach for instantly proving your credibility and gaining buyers’ trust while building desire for your products.
- A bonus training video created just for your sales team, ensuring a seamless customer transition from sales to design (so you get what you need, and details don’t slip through the cracks).
Today’s top Design Studio Managers are raving about DC PRO
“My team has been so impressed with DC PRO The designers have commented that Jane is able to give them helpful and usable advice and it is clear she really gets what happens in the Design Center.”
~ Amber Shay, National Vice President of Design Studios at Meritage Homes
“My team has now started introducing the “Target Investment Range”, and it’s helping the designer help the buyer step away from a price-focused experience to an “I’m here to help you experience”. It has helped shift “This is the job I have done for 5 years” to “This is the job I have been doing for 5 years and I really love helping buyers to get their beautiful palettes.” They are enjoying their jobs a lot more now.”
~ Heather Miller, VP of Design at Edge Homes
“ We have implemented over 20 initiatives already with many more to come. From more strategic ways to price and present products, to managing the customer expectations, to helping up-serve the customer – the list goes on and on. One initiative alone resulted in over 8% average design studio investment per customer! You will be amazed at the depth, growth, improvement, peer connection, and profit increase this program provides. It is truly a master level course with beyond measure benefits. Jane is the consummate expert in this field”
~ Corrine Bachman, Owner/VP at French Brothers
“Not does only DC PRO provide best practice training, it is also so much fun! For me it has been such a positive break from the day to day operations which has given me so much inspiration to continue to grow in my role as a Design Studio Manager.”
~ Jerai Laird, Design Studio Manager at New Traditions
“I had an applicant for a design studio position that I really wanted on my team. One of the “plus’s” that I used was that my team was going to be participating in the DC PRO program with Jane which would be a huge benefit to her both now and in the future with the invaluable training that she would receive as well as a Design Studio Consultant Certification. She accepted the position!”
– Sarah McKinnon, Design Studio Manager at Empire Communities
Choosing to enroll in DC PRO is the most cost-effective, high-return investment you can make in developing yourself and your team.
HERE’S 5 REASONS WHY:
- There is simply nothing like it. No more boring Zoom sessions, powerpoint presentations, or voiceover webinars... DC PRO is a high-quality, professionally filmed video program with on-site demonstrations of material. Extensive workbook material and application exercises are included with each lesson. We’ve worked intensively with an instructional designer to develop follow-up activities and worksheets to make sure you stay consistent, implement and see results.
- With all new content and cutting-edge strategies that we’ve never shared publicly before, DC PRO is different from any event, class or workshop we’ve ever delivered. Tightly structured and carefully designed from the ground up for today’s hot housing market and rising customer expectations, DC PRO will take your expertise to an entirely new level.
- DC PRO is made to fit even the busiest schedules. This self-paced course can be completed in under one month or in as long as a year…you’ll receive Completion Guides to target our recommended 4-month or 8-month completion path, depending on the amount of time you can dedicate each month and how quickly you want to work…but you’ll have access to the course materials for 12 months. Plus, DC PRO is online and completely on demand, which means zero travel time or expensive airfares, and the ability to learn from the comfort of your office or at home.
- We are the undisputed national experts in all things Design Studios. Our 20+ years of expertise is available to you, at a fraction of the price it would cost to hire us.
- Today's DC PRO investment will deliver results that allow your business to propel forward for years to come. With a volatile housing market that will continue to evolve in the months ahead, one of the most essential investments you can make is to equip your design consultants with the skills they need to rise to the challenge. DC PRO is an investment in the future of your business, in the bottom-line profits on every home you sell, and in cementing your reputation as a builder customers can rely on (even in times of change and occasional chaos).
Choosing to enroll in DC PRO is the most cost-effective, high-return investment you can make in developing yourself and your team.
- There is simply nothing like it. No more boring Zoom sessions, powerpoint presentations, or voiceover webinars... DC PRO is a high-quality, professionally filmed video program with on-site demonstrations of material. Extensive workbook material and application exercises are included with each lesson. We’ve worked intensively with an instructional designer to develop follow-up activities and worksheets to make sure you stay consistent, implement and see results.
- With all new content and cutting-edge strategies that we’ve never shared publicly before, DC PRO is different from any event, class or workshop we’ve ever delivered. Tightly structured and carefully designed from the ground up for today’s hot housing market and rising customer expectations, DC PRO will take your expertise to an entirely new level.
- DC PRO is made to fit even the busiest schedules. With 12 months of access to the course materials, you can work at your own pace or choose a recommended completion path that aligns with the amount of time you can dedicate each week to the program and how quickly you want to work through it. Plus, DC PRO is online and completely on demand, which means zero travel time or expensive airfares, and the ability to learn from the comfort of your office or at home.
- We are the undisputed national experts in all things Design Studios. Our 20+ years of expertise is available to you, at a fraction of the price it would cost to hire us.
- Today's DC PRO investment will deliver results that allow your business to propel forward for years to come. With a volatile housing market that will continue to evolve in the months ahead, one of the most essential investments you can make is to equip your design consultants with the skills they need to rise to the challenge. DC PRO is an investment in the future of your business, in the bottom-line profits on every home you sell, and in cementing your reputation as a builder customers can rely on (even in times of change and occasional chaos).
A true industry-first, the depth and format of DC PRO is completely unprecedented and unrivaled
in the home building industry.
A true industry-first, the depth and format of DC PRO is completely unprecedented and unrivaled
in the home building industry.
When you enroll in Design Consultant PRO,
here’s everything you get:
- Access to the entire 8-class DC PRO program, with 50+ video training lessons
- Supporting scripts, worksheets, resource guides and exercises
- Certification from The National Design Studio Institute upon program completion and passing quiz grade
- SPOTLIGHT Series lessons on how to use your DC PRO method to lead buyers through virtual design appointments, welcome meetings, finalization, and more
- BONUS Annual Design and Product Trends Presentation and other Bonus Presentations with Guest Experts
- Kitchen and bath demonstration videos, plus a training video created just for your sales team, ensuring a smooth buyer transition from home sales to design studio.
DC PRO Total value: $28,700+
ENROLLMENT IS NOW OPEN
RECEIVE 12 MONTHS OF ACCESS
TODAY, YOUR DC PRO INVESTMENT IS JUST:
Only
$1995
per consultant
Save 25% per license!
Only
$1995
$1495
per consultant
Save 45% per license!
Only
$1995
$1095
per consultant
Save 50% per license!
Only
$1995
$995
per consultant
All Design Consultants in one builder division/design studio location must be enrolled. Save up to 50% with volume rates.
For 20 or more DC PRO licenses, contact us for additional volume savings. Large builders enrolling their national design studio teams can access the DC PRO EXCLUSIVE program, tailored to provide exclusive support and savings.
Thinking about Return on Investment?
Where could you be 10, 50, 100 appointments from now… armed with the framework, skills and confidence you’ll discover inside Design Consultant PRO?
Don’t wait to find out. There has never been a better time.
Thinking about Return on Investment?
Where could you be 10, 50, 100 appointments from now… armed with the framework, skills and confidence you’ll discover inside Design Consultant PRO?
Meet Jane Meagher, the expert behind DC PRO
Jane is the undisputed national expert on design studio creation, strategy and training. And she deeply understands the unique problems and concerns that builders face every day:
-
states in the US
- Trusted by leading homebuilders from
- 43
- 100+
-
Keynote Speaker at
-
industry-leading events
-
unique design studios
-
Created over
- 150
- 32
- Won
-
national awards for
Best Design Center
Best Design Center
For more than two decades, hundreds of builders from almost every state have trusted us to train their design, sales and management team members through our sold-out national conferences, on-site at their locations, or through remote training.
We’ve taken our 20+ years of experience in design studio optimization and have packaged it up into the comprehensive training program available to you today.
Enrollment is now open.
Who is Design Consultant PRO for?
If you see yourself in any of the following:
Design Consultant PRO is for you if you’re a consultant who is…
- Ready to move past feeling busy and overwhelmed, and instead feel more organized, in control and on top of your responsibilities.
- New to your role and ready to learn an A-Z process for managing the design studio journey, uncovering customer hot-buttons and building desire for premium products that serve their needs.
- Experienced, but searching for industry insider strategies to refine what’s working, troubleshoot what’s not, and become the trusted expert your customers turn to for advice and guidance.
- Searching for tools to effectively set expectations with clients, maintain boundaries, and do so in a way that improves customer experience and satisfaction.
- Eager to learn an integrity-based approach to connect more deeply with customers and move them to action, even if you only have a few hours per month to dedicate to professional development.
- Looking for new approaches to tricky objections, difficult customer requests and working effectively with challenging customers in the studio.
Frequently Asked Questions
How does the online learning experience work?
The training videos are pre-recorded and professionally produced, ready for you to watch and work through at your own pace. With each lesson you’ll be able to download supporting material and exercises, and you’ll complete a quiz at the end of each training lesson if you wish to pursue certification.
What happens when I buy?
After you submit the enrollment form and provide licensee information, you’ll automatically receive a confirmation email. Access is provided within approximately 48 hours via an email to each licensee, and includes their single-user login information, user name, password, and instructions on how to begin the DCPRO program.
Purchases are subject to eligibility. All licensees must be a currently-employed Builder Design Consultant. Builders must enroll all Design Consultants in one division/design studio location. For questions on eligibility, please email information@opt4success.net or call 732.761.8134.
What are the Bonuses?
When you enroll in DC PRO, you’ll also receive:
- SPOTLIGHT Series lessons on how to use the DC PRO method to lead buyers through virtual design appointments, welcome meetings, finalization, and more.
- Annual Design and Product Trends Presentation and other BONUS Presentations with Guest Experts
- Kitchen and bath demonstration videos
- A training video created just for your sales team , ensuring a seamless customer transition from sales consultant to design consultant
How long will I have access to the program for?
You’ll receive access for one full year from date of purchase.
How long will it take me to complete this program and how quickly can I get certified?
The DC PRO program is self-paced, so you can complete the program in as little as 2 weeks or as long as a year. . We recommend a 4-month or 8-month completion track to allow for enough time to master the material and apply it to your daily activities.
- The Rapid Rewards 2-month completion track involves about 3 hours per week
- The Focused Growth 4-month completion track involves about 1.5 hours per week
- The Systematic Learning 8-month completion track involves about 45 minutes per week
- Times provided are estimates. Your speed may be slower or faster.
If you need a quicker ramp-up, or are able to invest enough focused time in a shorter period to still be effective, you can certainly do so! We provide additional completion tracks inside the program to help you plan around your schedule and available time.
How does the Design Consultant PRO Certification work?
Once the system confirms you have watched all the videos and have received a passing combined score on the quizzes, you will receive a personalized and frameable certificate.
Certification grants you permission to use the terms “DC PRO Certified” , “Certified DC PRO”, and “Certified by The National Design Studio Institute” and the provided Certified DC PRO logos on your professional materials, social media and company websites.
If I’ve already attended a past Success Strategies training event, should I still enroll in Design Consultant PRO?
We’ve worked closely with an instructional designer to create a world-class online learning experience that is truly the first of its kind: professionally produced, comprehensive, and designed to help you implement and see real results over time. We’ve left no stone unturned.
With brand new content and cutting edge-strategies that we’ve never shared with the public before, DC PRO is different from any event, class or workshop we’ve ever delivered. Quite simply, DC PRO will take your expertise to an entirely new level.
This is a complete system, uniquely created for builder Design Studio Consultants. We give real examples of common scenarios and challenges you can relate to, with videos of simulated customer interactions Design Consultant situations in real design studios.
Does DC PRO certification count toward continuing education requirements?
If I’m a homebuilder salesperson selling options outside a design studio setting, is this right for me?
If we offer design packages/collections (instead of individual products), is DC PRO right for me?
Is DC PRO appropriate for my Design Studio Coordinator/Assistant?
Is DC PRO appropriate for me if I am a Design Studio Manager?
Yes. It is VERY STRONGLY recommended that all Design Studio Managers go through the program along with their Design Consultants. A Design Studio Manager cannot effectively lead a team that is going through DC PRO without being familiar with the curriculum, and resulting improvements. The Design Studio Manager needs his/her own license.
During this enrollment period, Managers receive special bonuses when enrolling themselves plus their team: Managers who enroll themselves and 3 or more Design Consultants automatically receive our invaluable Trainers Guides, a priceless resource so you can effortlessly facilitate your team’s learning. Managers who enroll themselves and 6 or more Design Consultants also receive a 1-hour private coaching call with Jane
How can I be sure I’m eligible to join DC PRO?
- A Design Consultant is defined as a builder’s employee who meets with that builder’s buyers to personalize their homes.
- Licenses must be purchased for each current Design Consultant serving the builders’ buyers in one division/design studio location, in other words the entire Design team in one location or division.
If you are not a direct employee of a builder, or are buying licenses for individuals who are not direct builder employees, please fill out this form to receive the “DC PRO for Non-Homebuilders – Information” and to get preauthorized for eligibility. We’re excited to talk to you and to make sure the program is a good fit!
We’ll be happy to discuss eligibility with you! Email us at information@opt4success.net or call 732-761-8134.
Can licenses be shared with more than one person?
No. Each license is per person and this will be strictly enforced. One license entitles one user to one year of access to materials, and eligibility for one certification.
Licenses must be purchased for each current Design Consultant serving the builders’ buyers in one division/design studio location, in other words the entire Design team in one location or division.
License will be terminated if licensee is no longer employed with the Enrolled Builder who purchased the license.
What if I need additional DC PRO licenses for new hires after the enrollment period closes?
Only enrolled builders (builders who have purchased DC PRO license(s) for their eligible employees) will be able to purchase additional licenses outside of official enrollment periods.
There are two ways to obtain additional DC PRO access for new team members after the enrollment period closes.
Option 1: Enrolled builders can purchase additional DC PRO licenses for new team members at any point through a private “Enrolled Builder” link, and pending eligibility, the new DC PRO license will be activated within 2 business days. Additional DC PRO licenses will be available at regular enrollment rates and will expire one year from date of activation. Additional licenses can still take advantage of volume savings, based on your total number of licenses to date
Option 2, Plan ahead: Purchase additional unassigned licenses now at today’s enrollment rates. Licenses may be higher a year from now (they’ve already increased quite a bit since initial enrollment prices) so lock in the best price now! When you’re ready to activate your pre-purchased DC PRO license, you can easily do so through your private Enrolled Builder link, and, pending eligibility, the pre-purchased DC PRO license(s) will be activated within 2 business days. Pre-purchased DC PRO licenses will expire one year from purchase regardless of when, or if, activated. Pre-purchased DC PRO licenses will also receive access to the bonuses that occur during the activation time period.
If you are not already an enrolled builder, you will only be able to purchase DC PRO licenses during the public enrollment periods.
What if I need 20 or more DC PRO licenses?
When is the program content available?
Access to the full DC PRO program curriculum will be provided within 48 hours of enrollment.
Enroll now to secure the best pricing and lock in your team’s professional development path!
Order-takers wait for permission to be great, while Design Consultant PROs are busy making it happen.
Order-takers wait for permission to be great, while Design Consultant PROs are busy making it happen.
Now is the time to invest in
building a skillset that will:
And leave your customers feeling satisfied
and served at the highest level.
A true industry-first, the depth and format of DC PRO is completely unprecedented and unrivaled
in the home building industry.
A true industry-first, the depth and format of DC PRO is completely unprecedented and unrivaled
in the home building industry.
When you enroll in Design Consultant PRO,
here’s everything you get:
- Access to the entire 8-class DC PRO program, with 50+ video training lessons
- Supporting scripts, worksheets, resource guides and exercises
- Certification from The National Design Studio Institute upon program completion and passing quiz grade
- SPOTLIGHT Series lessons on how to use your DC PRO method to lead buyers through virtual design appointments, welcome meetings, finalization, and more
- BONUS Annual Design and Product Trends Presentation and other Bonus Presentations with Guest Experts
- Kitchen and bath demonstration videos, plus a training video created just for your sales team, ensuring a smooth buyer transition from home sales to design studio.
DC PRO Total value: $28,700+
ENROLLMENT IS NOW OPEN
RECEIVE 12 MONTHS OF ACCESS
TODAY, YOUR DC PRO INVESTMENT IS JUST:
Only
$1995
per consultant
Save 25% per license!
Only
$1995
$1495
per consultant
Save 45% per license!
Only
$1995
$1095
per consultant
Save 50% per license!
Only
$1995
$995
per consultant
All Design Consultants in one builder division/design studio location must be enrolled. Save up to 50% with volume rates.
For 20 or more DC PRO licenses, contact us for additional volume savings. Large builders enrolling their national design studio teams can access the DC PRO EXCLUSIVE program, tailored to provide exclusive support and savings.
If you use the skills and strategies you learn in DC PRO to move just one buyer into a higher level cabinet, counter or floor, you’ll likely have recouped your license investment in full.
But… the mostly likely outcome is you’ll continue to reap the rewards of leveraging The DC PRO Approach for years to come.
And you’ll have the customer satisfaction scores and Design Studio profits to prove it.
Challenge accepted?
Refuse to settle for anything less than the best.
Join the approximately 1000 professionals who are already rocking the DC PRO Approach today!
If you use the skills and strategies you learn in DC PRO to move just one buyer into a higher level cabinet, counter or floor, you’ll likely have recouped your license investment in full.
But… the mostly likely outcome is you’ll continue to reap the rewards of leveraging The DC PRO Approach for years to come.
And you’ll have the customer satisfaction scores and Design Studio profits to prove it.
Challenge accepted?
Refuse to settle for anything less than the best.
Join over 700 professionals who are already rocking the DC PRO Approach today!
If you are not a direct employee of a builder, or are buying licenses for individuals who are not direct builder employees, please fill out this form to receive the “DC PROs for Non-builder Employees – Information” and to get preauthorized for eligibility. We’re excited to talk to you and to make sure the program is a good fit for you!