What’s the one concept you need to master as a successful retailer of any product or service in today’s world? Some say it’s technology, some say it’s “authenticity” or any of a long list of other critically important concepts. However, Design, with its varied...
Let’s face it; operating a Design Studio is not cheap. But it is a smart investment, both financially and from a customer satisfaction standpoint. We are often hired to salvage a Design Studio which is not making money, or enough of it. There are truly dozens of...
When my three daughters were little, and they used to say “I can’t”, I would reflexively and repetitively respond the same exact way: “Yes you can. All you have to say is “I can do it but I need some help”. They must have heard this a...
As builders, we strive for a model home filled with potential buyers “oohing” and “aahing” over what they see, because we know that emotional connection is the first step toward a purchase decision. Some builders do much more than others to ensure that outcome. Some...
Has anyone in your company (or even YOU) ever said something like: Our buyers just can’t make decisions. It takes them forever! We’re not starting homes quick enough. It seems like every buyer wants to change their selections after “signing off”*. The “Change...
I had a nightmare the other night… it started with a New Home Sales Consultant and a husband and wife smiling and shaking hands as the buyers finished signing their purchase agreement for their brand new home, and then the buyers asked: “What’s...