Sometimes you need to go back to the basics… so this issue’s article is a slightly updated version of our first ever blog post, which was originally published in Builder Magazine in 2009, to kick off our blog entitled Think Like a Consumer, Act Like A...
Successful retailers spend a massive amount of time strategically defining their “Product Assortment” aka the products they sell in their stores. They have a clear, updated understanding of their competitor’s Product Assortments and, very specifically, how they want...
We’re celebrating a milestone. We’ve designed 100 unique Design Studios since we started offering this service! When I opened Success Strategies 13 years ago, we were focusing on strategic operational improvement and marketing/management-type consulting...
Today’s forward-thinking builders hire design consultants to do more than ever before. Well trained professional, knowledgeable design consultants are skillful salespeople, knowledgeable design experts, and confident rapport-builders. It is an antiquated business...
This is the second in a four part series on design studios. Now we’ll take a look at environment, which plays a crucial role in creating the place where homebuyers learn about and select products to turn their chosen floor plan into a home that reflects their own...
(Are you losing money by not offering the right cabinets, counters and flooring choices?) It’s not enough to just create a beautiful design studio, with compelling site lines and gorgeous vignettes which stimulate homebuyer desire. What you see in photos is just a...