As the housing industry kicks off 2011 with, once again, cautious optimism for a better year, the Dominant Question (assuming this is the year it will actually BE a better year) becomes “What is the proper, profitable, intelligent balance between “cautious” and...
You’ve probably worked hard to create a superb process for bringing your buyers through a framed or rocked home to show them the quality of construction and teach them about your building methods, answer their construction questions, and use the experience to build...
PART 2 OF 3: So, did you think about the question I posed at the end of my last blog? “Does your current options strategy reflect a builder-centric or buyer-centric position? And do your buyers agree?” If I were a builder, here’s the message I’d be relaying: “Mrs....
PART 1 of 3: In my last post, I identified a half dozen or so major global trend and forecasting experts who each identified the concept of “personalization”, as a key trend in today’s world. After reading that post, does anyone out there still believe that homebuyers...
It’s called by a lot of different names, but everyone continues to talk about the societal, consumer and cultural trend toward individuality and how to capitalize from it. One size no longer fits all, and even something as large as a national economic and housing...
Hold on, hold on, I didn’t say it wasn’t important. I didn’t say it wasn’t essential for leading builders to build a quality home. I didn’t say homebuyers don’t care about quality. What I DID say is that your construction quality is likely no longer a compelling...
